Summary of "How to ACTUALLY Pick A Niche (for Creators who WANT to niche down)"

Summary of “How to ACTUALLY Pick A Niche (for Creators who WANT to niche down)”

This video addresses the common advice given to content creators to “pick a niche” and clarifies what that truly means, why it matters, and how to do it effectively—especially for multi-passionate creators who struggle to narrow their focus.

Main Ideas and Concepts

Misunderstanding the Concept of a Niche Many creators hear “pick a niche” but don’t understand what it really means. A niche is often thought of as just a broad category (e.g., fitness, travel), but it needs to be more specific. The dictionary defines niche as:

A specialized segment of the market (broad niche) For a particular kind of product or service (fixed niche) Both parts are important: you must identify a broad niche and then narrow it down to a fixed niche.
Two Types of Niches
- Broad Niche: The general category your content falls under (e.g., travel, fitness, fashion).
- Fixed Niche: A more specific subcategory or audience within the broad niche (e.g., budget-friendly international travel, fitness for busy moms, eco-friendly 70s fashion).
Vocational Niche Beyond market definition, a niche should also be your vocational niche—a place or role where you are best suited and passionate. Picking a niche you genuinely love is crucial for sustainable success and authentic audience connection. Avoid choosing a niche solely because it seems popular or successful.
When Not to Niche Down It’s okay not to niche down if you truly cannot or don’t want to. However, this means:
- Accepting slower or less rapid growth.
- Picking a different strategy and platform because some platforms (like Instagram) favor niche-focused content. Alternative strategies exist but are less effective for rapid growth. Instagram’s algorithm requires niching down for growth, so if you don’t want to niche down, consider platforms like YouTube or TikTok.
Lifestyle is Not a Niche “Lifestyle” is too broad and not a true niche. Starting as a lifestyle creator can be disadvantageous because it tries to appeal to everyone and ends up appealing to no one. Lifestyle content can be successful but usually requires an already established audience or different growth expectations.
Advice for Multi-Passionate Creators It’s normal to feel lost or overwhelmed when trying to pick a niche. There’s no perfect or wrong choice; the key is to pick something and start. Don’t stress about making the wrong decision; you can pivot later. The video encourages trying the niching down strategy because it works across platforms.
Course Promotion The video is part of a course bundle called the BSP model, designed to help creators go from zero to full-time. The course offers structured lessons, including how to define your niche and personal brand. The creator shares personal experience of struggling with niching and how pivoting to a passion-driven niche led to success.

Methodology / Instructions to Pick a Niche

Understand the Definition of a Niche Recognize the two parts: broad niche (market segment) + fixed niche (specific product/service or audience).
Identify Your Broad Niche Determine the general category your content fits into (e.g., fitness, travel, fashion).
Narrow Down to Your Fixed Niche Ask yourself:
- What kind of [broad niche] am I focusing on?
- Who is my message for?
- What is my style or approach within this niche?

Examples: - Travel → Budget-friendly international travel - Fitness → Fitness from home for busy moms - Fashion → Eco-friendly 70s fashion

Ensure It Is Your Vocational Niche Choose a niche you are passionate about and feel suited for. Avoid copying trends or popular niches that don’t excite you.
Decide if Niching Down Is Right for You If you can’t or won’t niche down, accept slower growth and choose platforms accordingly. Instagram requires niching down; other platforms may be more flexible.
Avoid Using “Lifestyle” as a Niche Lifestyle is too broad and not recommended for rapid growth starting out.
Start Somewhere and Adjust Don’t get stuck overthinking. Pick a niche, test it, and pivot if necessary.

Speakers / Sources Featured

Primary Speaker: Millie (the content creator and course instructor)
Mentioned Examples: Alex Earl (successful lifestyle content creator on TikTok)

This video provides a clear, actionable framework for creators to properly define and pick their niche by combining market segmentation with personal passion, while also addressing common misconceptions and platform-specific growth strategies.