Summary of 🚨ВБ РУБИТ СПП! Срочно переходим на внешний трафик WB. Экономия на рекламе

Summary of Financial Strategies, Market Analyses, and Business Trends

The video focuses on the growing importance of external traffic (outdoor advertising) for sellers on Russian marketplaces like Wildberries (WB) and Ozon, especially in light of increasingly restrictive internal promotional conditions such as SPP (special promotional programs) cuts and price controls.

Key Market Trends and Challenges:

Internal promotional tools (like SPP on WB) are becoming more limited and expensive, with sellers facing capped prices and reduced discounts.
Sellers who do not participate in promotions risk losing visibility and sales due to lower search rankings.
External traffic is emerging as a crucial alternative to maintain and boost sales, especially when internal promotions are paused or restricted.
Marketplaces encourage external traffic because it brings new buyers to their platforms and allows sellers access to additional analytics and advertising tools.

Main Financial Strategy: Using External Traffic to Boost Sales and Save on Advertising

External traffic helps sellers bypass some internal marketplace restrictions and price competition.
It can improve product visibility, conversions, and "card weight" (ranking) on marketplaces.
Sellers can attract buyers who may not compare prices directly in marketplace search results, mitigating the impact of price differences.
External traffic can be more cost-effective and profitable than internal advertising during certain periods.

Main External Traffic Sources:

Search engine advertising (primarily Yandex.Direct)
Social media advertising (mainly VKontakte)
Influencer/blogger marketing (mentioned but not detailed in this video)

Methodology / Step-by-Step Guide to Using External Traffic via PromoPult Service:

Set up accounts on Yandex.Direct and VKontakte for advertising.
Use the PromoPult platform to manage and analyze advertising campaigns:
- PromoPult allows you to manage multiple projects and view analytics for both internal and external campaigns in one dashboard.
- You can monitor your product’s search position, competitor analysis, and external advertising statistics.
Create a new project in PromoPult for promoting your products on WB or Ozon.
Choose the type of promotion:
- Classic (more manual control, recommended for experienced marketers)
- Dynamic (more automated, recommended for beginners)
- PBN links are not currently relevant.
Insert your store link, name your project, and configure settings (or use defaults).
Alternatively, connect your personal Yandex or VK advertising accounts to PromoPult:
- This allows running campaigns directly through your accounts.
- PromoPult returns 5% of your ad spend back to your account, which can be reinvested in internal marketplace advertising.
Track campaign performance through PromoPult to compare internal vs external advertising effectiveness.
Use insights to optimize keywords, budgets, and campaign settings for better ROI.

Benefits Highlighted:

Access to consolidated analytics for better decision-making.
Cost savings through a 5% cashback on ad spend when linking external accounts.
Flexibility to test and scale external traffic campaigns.
Ability to mitigate losses from marketplace promotional restrictions.
Increased overall sales and product visibility on marketplaces.

Presenters / Sources:

Danil Boguch – Channel host, shares life hacks and marketplace strategies.
Dmitry Bogach – Advertising expert, brother of Danil, provides detailed insights on external traffic and PromoPult service.

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This summary captures the strategic shift towards external traffic sources for marketplace sellers, the practical use of PromoPult for managing such campaigns, and the financial benefits of diversifying advertising beyond internal marketplace tools.