Summary of The Stay-at-Home Dad Selling Thousands in 9x12 Postcard Ads From His House | Kevin Dyke

Main Financial Strategies:

Full Payment Upfront: Kevin emphasizes the importance of requesting full payment upfront from advertisers to avoid chasing payments later.
Affordable Advertising: By selling ad space at a fraction of the cost compared to traditional advertising, he attracts more businesses to participate.
Bartering: He bartered for services (like a gym membership) as part of his business dealings, which helped him maintain cash flow while gaining valuable services.

Networking and Relationship Building: Kevin highlights the effectiveness of networking events and personal interactions in generating leads and closing deals.
Local Business Focus: He targets local businesses, using Google Maps to identify potential advertisers in various industries, which allows him to build a tailored list of prospects.
Psychological Pricing: Offering smaller ad sizes at lower prices encourages participation from businesses that may not have larger budgets.

Identify Target Businesses: Use Google Maps to find local businesses in various industries.
Prospect via Email and Messenger: Reach out to business owners using personalized messages, keeping initial communications brief to pique interest.
Follow Up: Use a CRM tool (like Pipe Drive) to track communications and follow up with leads.
Create Mockups: Send potential advertisers mockups of the postcard with available ad spaces to facilitate decision-making.
Invoice and Collect Payment: Once an advertiser agrees, send an invoice for full payment immediately.
Leverage Free Giveaways: Use free giveaways (like signage) to build goodwill and establish relationships with local businesses.

Effective Communication: Kevin stresses the importance of clear and concise communication, avoiding jargon, and making it easy for business owners to understand the offer.
Personal Branding: He notes that having a straightforward business name helps in establishing credibility and recognition.
Community Engagement: By giving away free items and engaging with local businesses, he has built a reputation that has led to significant profits.

— 14:00 — « I literally just asked for full payment upfront from everybody only one requested for a 50/50 split. »

— 21:07 — « You just got to manage your time well, talk to people, and get out there. »

— 22:51 — « I'm big on giving something away for free to get your foot in the door. »

— 26:32 — « I think I've made like 80 grand just from giving that one little thing away. »

— 30:02 — « The more down to earth you are, get rid of all the fancy terms, just pique their interest and let them respond. »