Summary of "The Smartest Way For Illustrators To Get Noticed"

The video discusses how illustrators can gain visibility and recognition in the creative industry by creating valuable resources that others want to share. Key points include:

Creating Shareable Resources:
- Resources should solve real problems faced by illustrators.
- They must be simple, clear, and easy to share.
- Focus on helping others rather than self-promotion.
Examples of Successful Resources:
- Jessica Hish's Flowchart: A simple Flowchart that answers the question of whether to work for free, which became widely shared due to its relatability and humor.
- Owen Davey's Portfolio Reviews: A community initiative providing free Portfolio Reviews for underrepresented artists, fostering support and networking.
- Dave Bane's Agency Spreadsheet: A shared resource listing Illustration Agencies that helps other illustrators connect with potential clients.
Characteristics of a Must-Share Resource:
- Solves a real problem.
- Is simple and easy to share.
- Focuses on helping others rather than self-promotion.
Steps to Create and Share Your Resource:
- Keep it simple and functional.
- Publish it where it can be easily found (website, social media, etc.).
- Promote it strategically to reach the right audience and encourage sharing.
Brainstorming Prompts:
- Consider common questions or frustrations in the industry.
- Think about insights or tricks that could benefit others.