Summary of Ethical dilemma: The burger murders - George Siedel and Christine Ladwig

The video discusses an ethical dilemma where a company manufacturing meatless burgers faces a crisis when a criminal injects poison into their products, causing multiple deaths. The company must decide whether to take no action, pull products from one city's stores, or pull products globally. The decision-making process involves a stakeholder analysis and considering tests like the Utilitarian Test, Family Test, Newspaper Test, and Mentor Test. The case of Johnson & Johnson CEO James Burke, who recalled a product worldwide in a similar situation in 1982, is mentioned as a successful example. Despite the decision helping regain customer trust, the killer was never caught, posing risks of copycat incidents. The video stresses the importance of ethics in such decision-making processes. ### Methodology 1. Perform a stakeholder analysis 2. Consider the Utilitarian Test 3. Consider the Family Test 4. Consider the Newspaper Test 5. Consider the Mentor Test ### Speakers - George Siedel - Christine Ladwig

Notable Quotes

00:24 — « The police concluded that a criminal targeted your brand, injecting poison into your product in at least two grocery stores. »
01:23 — « She recommends the first option— doing nothing— because recalling the product could look like an admission of fault. »
02:50 — « Given the conflict between the interests of your customers versus those of your investors and employees, which strategy is the most ethical? »
04:45 — « The killer, meanwhile, was never caught. »
05:12 — « As with all ethical dilemmas, this has no clear right or wrong answer. »

Video