Summary of Ethical dilemma: The burger murders - George Siedel and Christine Ladwig
The video discusses an ethical dilemma where a company manufacturing meatless burgers faces a crisis when a criminal injects poison into their products, causing multiple deaths. The company must decide whether to take no action, pull products from one city's stores, or pull products globally. The decision-making process involves a stakeholder analysis and considering tests like the Utilitarian Test, Family Test, Newspaper Test, and Mentor Test. The case of Johnson & Johnson CEO James Burke, who recalled a product worldwide in a similar situation in 1982, is mentioned as a successful example. Despite the decision helping regain customer trust, the killer was never caught, posing risks of copycat incidents. The video stresses the importance of ethics in such decision-making processes.
### Methodology
1. Perform a stakeholder analysis
2. Consider the Utilitarian Test
3. Consider the Family Test
4. Consider the Newspaper Test
5. Consider the Mentor Test
### Speakers
- George Siedel
- Christine Ladwig
Notable Quotes
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00:24
— « The police concluded that a criminal targeted your brand, injecting poison into your product in at least two grocery stores.
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01:23
— « She recommends the first option— doing nothing— because recalling the product could look like an admission of fault.
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02:50
— « Given the conflict between the interests of your customers versus those of your investors and employees, which strategy is the most ethical?
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04:45
— « The killer, meanwhile, was never caught.
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05:12
— « As with all ethical dilemmas, this has no clear right or wrong answer. »