Summary of Dado Schneider: criatividade e inovação na prática | Ep.11 Vida de Pejota Podcast
In this episode of the "Vida de Pejota Podcast," host Márcio Spagnolo interviews Dado Schneider, a prominent figure in the speaking market, discussing creativity and innovation in practice. The conversation touches on various aspects of innovation, including personal experiences, insights on corporate education, and the importance of adapting to change.
Key Artistic Techniques and Concepts:
- Innovation and Adaptation: Emphasizes the need for businesses to adapt to new realities and challenges, especially in the wake of the pandemic.
- Creativity in Problem Solving: Discusses how creativity can be nurtured through relaxation and open-mindedness, suggesting that innovation often stems from everyday experiences.
- Understanding Human Behavior: Highlights the significance of aligning technological advancements with social readiness and human behavior.
- Curiosity as a Driving Force: Stresses that curiosity is essential for innovation and personal growth.
Steps and Advice Provided:
- Embrace Change: Understand that change is necessary and should be approached positively.
- Engage with Your Audience: When presenting or speaking, focus on surprising the audience rather than merely meeting expectations.
- Cultivate Curiosity: Encourage curiosity in oneself and others to foster innovation.
- Incubation Period: Take breaks during problem-solving sessions to allow for subconscious processing and creativity.
- Connect with the Market: Regularly engage with clients and the market to understand their needs and perspectives.
- Simplicity in Planning: Keep strategic plans concise and clear, ideally fitting on a single page.
- Value Customer Retention: Focus on retaining existing customers rather than solely acquiring new ones.
Featured Contributors:
- Márcio Spagnolo: Host of the podcast.
- Dado Schneider: Guest speaker and expert in creativity and innovation.
Notable Quotes
— 10:49 — « If something is working, it's a sign that it is becoming obsolete. »
— 11:28 — « The product has more value when it is purchased than when it is sold. »
— 11:28 — « I think the fact is that when you bring this this Manifesto, I think that what you brought here for me is his Manifesto. »
— 11:28 — « It's much more cooler to walk around a thousand times around the person and the person says like this oh I want to buy this than buy it, buy it I'm going to go then drop your pants giving discounts. »
— 11:28 — « I love thinking against the current. »
Category
Art and Creativity