Summary of The Side Hustle That Makes $100k {Teenagers to Seniors} | 9x12 Postcard System

Main Financial Strategies:

Postcard Advertising: Utilizing 9x12 postcards to advertise local businesses, creating a cost-effective marketing solution.
Exclusivity in Advertising: Selling ad space on postcards to only one type of business per card, enhancing the value for advertisers.
Low Overhead: The business model requires minimal overhead costs, allowing for high profit margins since the profit made is largely unencumbered by expenses.
Scalability: The potential to scale by increasing the number of postcards sent out or offering additional services to clients.
Recurring Revenue: Establishing long-term contracts with businesses for ongoing advertising.

Market Analysis:

Demand for Local Marketing: Many small local businesses require effective marketing solutions, especially in a competitive landscape where traditional advertising may not yield results.
Affordability: The cost of advertising via postcards (approximately $500 for 10,000 cards) is presented as a highly attractive deal compared to other forms of advertising.

Step-by-Step Methodology:

Identify Local Businesses: Focus on small and micro businesses that need marketing assistance.
Design Postcards: Use tools like Canva to create visually appealing postcards or hire designers.
Sell Ad Space: Offer businesses exclusive ad space on the postcards.
Mailing Strategy: Utilize USPS's Every Door Direct Mail (EDDM) program to distribute postcards to targeted neighborhoods.
Monitor and Scale: Start with one or two postcards per month and gradually increase the number as you gain experience and clients.

Additional Insights:

The presenter emphasizes that this side hustle can be started while maintaining a regular job to mitigate financial stress. Success stories of students who have implemented this system, including examples of individuals making significant profits, are shared to illustrate the potential of this business model. Jake encourages viewers to consider the 9x12 Mastery course for more detailed guidance on executing this business strategy.

Presenters/Sources:

Jake (Presenter)
Mention of students like Joshua McElmery, Scott, and Grant, who have successfully used the system.

Notable Quotes

— 05:30 — « There's really no downsides to it, it's like the perfect business. »

— 11:16 — « It's just getting out there and talking to business owners is fun; like business owners are great people to work with. »

— 12:20 — « The power of that is so incredible because you can even take out a TV ad or radio ad, not everyone's gonna hear that. »

— 16:30 — « One advertiser that advertises on your two cards that you have out, that's a car payment; like he just bought you a car. »