Summary of "I went from 7k Views to 7 Million Views Per Month. Here's how..."

Growing an Online Audience: Strategy Overview

The video outlines a comprehensive strategy to massively grow an online audience, increasing monthly views from 7,000 to 7 million by focusing on discovery, relationship-building, and engagement.

Main Financial and Business Strategies

Audience Growth via Content Strategy: Leveraging Short-form Content for rapid discovery and Long-form Content for deeper relationship-building.
Psychology-Based Attention Capture: Using five key attention triggers to get noticed in a crowded digital environment.
Multi-Stage Funnel Approach: Moving audiences from discovery to engagement through layered content and interactive tools.
Use of Interactive Engagement Tools: Incorporating Scorecards, Webinars, Mini-courses, and discussion groups to convert passive viewers into active participants.
Consistent Content Output: Posting multiple times daily across platforms to build familiarity and recognition.

Key Methodology: Step-by-Step Guide

1. Get Discovered (Capture Attention)

Use the “Five Things That Get Noticed,” based on human brain filters:

Scary: Talk about fears, pain points, or negative trends.
Strange: Present novel, counterintuitive, or unusual content.
Sexy: Highlight desirable outcomes, fantasies, or aspirational results.
Free Value: Give away useful content or resources for free.
Familiarity: Show up consistently (at least 11 times) to build recognition.

2. Get Known (Build Relationships)

Use Short-form Content (videos under 1 minute, short posts, carousels) frequently to increase visibility.
Provide Long-form Content (podcasts, 10–20 minute videos, reports, books) to deepen connection and trust.

3. Get Engaged (Convert Viewers to Participants)

Offer 2–4 interactive experiences off social media, such as:

Online Scorecards or assessments
Webinars
Mini-courses
Discussion groups

These tools allow audiences to reveal interest and move beyond passive consumption.

4. Implementation Tips

Repurpose long content into many short clips to increase volume and reach.
Maintain daily posting without skipping to build familiarity.
Use platforms like scoreapp.com to create engagement tools easily.

Summary of the Process

Discovery: Short-form Content leveraging the 5 attention triggers.
Relationship: Long-form Content to deepen familiarity and trust.
Engagement: Interactive tools to convert interest into active participation and potential sales.

Presenter

The video is presented by an unnamed individual who shares personal experience growing their viewership and offers a live workshop to help others become key persons of influence.

This approach blends psychological insights with practical content marketing tactics to scale audience size and engagement effectively, ultimately supporting business growth through increased influence and sales opportunities.