Summary of "ПРЕЗЕНТАЦИЯ UDS+OZON"
Company / product positioning
- UDS is an IT company active since 2014 and a Skolkovo resident.
- It builds tools for small and medium-sized businesses, including:
- Online stores
- CRM
- Loyalty systems
- Mailing
- Feedback
The presentation introduces the “UDS+Ozon” concept (also referred to as “Ozoone” / “Ozone” and “Sazone”), aimed at helping Ozon marketplace sellers:
- Regain control of sales
- Build their own customer base
- Still rely on Ozon logistics
Market problem & strategic shift
Key business pain points with marketplaces
- Marketplace commissions reduce margins.
- Strong competition: the same products are offered by many sellers.
- Loss of customer ownership, including:
- Limited ability to run full CRM marketing (birthday greetings, newsletters, loyalty bonuses, referral incentives).
- Limited brand promotion: additional ad spend can become unprofitable.
- Platform dependency risk:
- Sellers effectively outsource one of the two foundations of a business:
- Product/service vs. sales
- If marketplace rules change, sellers face instability.
- Sellers effectively outsource one of the two foundations of a business:
Proposed evolution (hybrid model)
- Don’t “leave” marketplaces entirely, because marketplace traffic/logistics remain central.
- Instead, implement a hybrid model:
- Keep selling on Ozon for logistics and pickup behavior.
- Add your own online store(s) to regain:
- Sales ownership
- CRM-driven retention
Product offering: “UDS+Ozon” (own store + Ozon logistics)
Core capabilities (multiple sales channels)
The store can be created on 4 platforms:
- Classic web interface (web + mobile)
- Telegram mini-app
- Messenger (likely Meta Messenger mini-app)
- VK store (planned/expected May–June)
Ordering & delivery experience (customer perspective)
- Customers discover products via social media links to your own store (not the marketplace listing).
- Customers:
- Order
- Choose an Ozon pickup point
- Pay
- Payment goes to the seller’s bank account within 24 hours.
- Customers track order status in the mobile app.
- Pickup uses a barcode from the app.
Order processing (seller perspective)
- Orders appear in UDS CRM and are also routed to the seller’s OzonSeller account.
- Fulfillment is handled the same way as if the order came directly from Ozon (minimal operational change).
Important constraints / operating rules
- Works only for active Ozon sellers under FBO and FBS.
- Only active Ozon listings hosted in Ozon can be placed into the UDS store.
- Balances and products synchronize automatically with UDS (no manual catalog entry).
- Ozon logistics tariffs remain standard (same delivery rates).
- No marketplace sales commission when the purchase happens through the seller’s own store connected to this system.
- Cancellation/refunds:
- Cancellations: automatic if the customer returns at the pickup point; refund to customer; item returns to seller.
- Returns after pickup: follow the seller’s process; seller can request video/photos before approving refunds.
CRM + loyalty “playbook” (how sellers get independence)
CRM marketing functions emphasized
- Full customer profiles, including:
- Name
- Phone
- Birthday
- Attributes such as whether they have children/pets
- Trigger/segmented marketing actions:
- Birthday-based campaigns
- Newsletters
- Instant updates to loyalty program terms (changes apply immediately)
Loyalty program supports
Bonuses for:
- Purchases
- Recommendations/referrals
- Reviews
- Aggregator reviews (explicitly mentioned)
- Birthday congratulation bonuses
- Certificates / discount incentives
- Reactivation if the customer hasn’t purchased for a while
“Loyalty aggregator” angle
- Loyalty and products can be presented via a separate loyalty app (an aggregator for multiple brands’ loyalty programs).
- Important note: it’s not a traffic generator—there’s low expectation of new orders from this channel. It’s mainly for convenience for clients who already use the app.
Pricing & commercial terms (explicit metric)
- Fixed subscription fee: 10,400 rubles/month
- No commissions and no additional payments (as stated in the presentation).
- The subscription covers: multi-platform store + CRM + loyalty + integrations.
Growth/marketing logic & actionable recommendation
“Life hack” to build an owned lead base before purchase
When running social media ads:
- Don’t send users directly to checkout.
- Offer a discount on the first purchase (example: 500 rubles) to capture the customer into the customer base.
- Then warm leads using newsletters to improve conversion later.
Logic presented:
- Customers aren’t always ready to buy instantly.
- Early lead capture reduces reliance on unstable marketplace traffic and supports repeat purchases.
Budget reallocation strategy
Since marketplace commission is reduced/eliminated:
- Sellers can redirect budget into advertising (example: bloggers/influencers)
- This supports CRM-based conversion and retention.
Roadmap / ongoing development
- UDS updates every 2 weeks.
- Additional platform planned: VK “soon,” expected May–June.
- Integration expansion:
- Ozon: already covered
- Wildberries (Valberis): similar functionality is being developed
- Yandex Delivery integration: planned (“soon”)
Frameworks / process patterns used
- Hybrid channel model:
- Marketplace as one logistics/fulfillment channel
- Owned store as primary sales + CRM ownership
- Customer lifecycle / retention funnel:
- Acquisition (discount/lead capture)
- Warming (newsletters)
- Conversion
- Repeat purchase via loyalty + triggers
- Process integration principle:
- Minimize operational changes by syncing orders to OzonSeller + UDS CRM
Key metrics / KPIs mentioned
- Price: 10,400 RUB/month (fixed)
- Payment timing: seller receives money within 24 hours
- Discount example: 500 RUB first-purchase discount
- No explicit CAC/LTV/churn numbers were provided.
Concrete examples / case-like mentions
- Platforms where ordering can happen:
- Web, Telegram, Messenger, upcoming VK
- Refund validation example:
- seller may request video/photos before approving returns
- Media/press references:
- UDS integration described as covered by major media outlets
- “Amazon” mentioned as having described the functionality (April 15) in a magazine (per subtitles)
Presenters / sources
- Airat Izmailov — Development Director, UDS
Category
Business
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