ПРЕЗЕНТАЦИЯ UDS+OZON

Company / product positioning

• UDS is an IT company active since 2014 and a Skolkovo resident.
• It builds tools for small and medium-sized businesses, including:
  • Online stores
  • CRM
  • Loyalty systems
  • Mailing
  • Feedback

The presentation introduces the “UDS+Ozon” concept (also referred to as “Ozoone” / “Ozone” and “Sazone”), aimed at helping Ozon marketplace sellers:

• Regain control of sales
• Build their own customer base
• Still rely on Ozon logistics

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Market problem & strategic shift

Key business pain points with marketplaces

• Marketplace commissions reduce margins.
• Strong competition: the same products are offered by many sellers.
• Loss of customer ownership, including:
  • Limited ability to run full CRM marketing (birthday greetings, newsletters, loyalty bonuses, referral incentives).
  • Limited brand promotion: additional ad spend can become unprofitable.
• Platform dependency risk:
  • Sellers effectively outsource one of the two foundations of a business:
    • Product/service vs. sales
  • If marketplace rules change, sellers face instability.

Proposed evolution (hybrid model)

• Don’t “leave” marketplaces entirely, because marketplace traffic/logistics remain central.
• Instead, implement a hybrid model:
  • Keep selling on Ozon for logistics and pickup behavior.
  • Add your own online store(s) to regain:
    • Sales ownership
    • CRM-driven retention

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Product offering: “UDS+Ozon” (own store + Ozon logistics)

Core capabilities (multiple sales channels)

The store can be created on 4 platforms:

• Classic web interface (web + mobile)
• Telegram mini-app
• Messenger (likely Meta Messenger mini-app)
• VK store (planned/expected May–June)

Ordering & delivery experience (customer perspective)

• Customers discover products via social media links to your own store (not the marketplace listing).
• Customers:
  • Order
  • Choose an Ozon pickup point
  • Pay
• Payment goes to the seller’s bank account within 24 hours.
• Customers track order status in the mobile app.
• Pickup uses a barcode from the app.

Order processing (seller perspective)

• Orders appear in UDS CRM and are also routed to the seller’s OzonSeller account.
• Fulfillment is handled the same way as if the order came directly from Ozon (minimal operational change).

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Important constraints / operating rules

• Works only for active Ozon sellers under FBO and FBS.
• Only active Ozon listings hosted in Ozon can be placed into the UDS store.
• Balances and products synchronize automatically with UDS (no manual catalog entry).
• Ozon logistics tariffs remain standard (same delivery rates).
• No marketplace sales commission when the purchase happens through the seller’s own store connected to this system.
• Cancellation/refunds:
  • Cancellations: automatic if the customer returns at the pickup point; refund to customer; item returns to seller.
  • Returns after pickup: follow the seller’s process; seller can request video/photos before approving refunds.

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CRM + loyalty “playbook” (how sellers get independence)

CRM marketing functions emphasized

• Full customer profiles, including:
  • Name
  • Phone
  • Birthday
  • Attributes such as whether they have children/pets
• Trigger/segmented marketing actions:
  • Birthday-based campaigns
  • Newsletters
  • Instant updates to loyalty program terms (changes apply immediately)

Loyalty program supports

Bonuses for:

• Purchases
• Recommendations/referrals
• Reviews
• Aggregator reviews (explicitly mentioned)
• Birthday congratulation bonuses
• Certificates / discount incentives
• Reactivation if the customer hasn’t purchased for a while

“Loyalty aggregator” angle

• Loyalty and products can be presented via a separate loyalty app (an aggregator for multiple brands’ loyalty programs).
• Important note: it’s not a traffic generator—there’s low expectation of new orders from this channel. It’s mainly for convenience for clients who already use the app.

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Pricing & commercial terms (explicit metric)

• Fixed subscription fee: 10,400 rubles/month
• No commissions and no additional payments (as stated in the presentation).
• The subscription covers: multi-platform store + CRM + loyalty + integrations.

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Growth/marketing logic & actionable recommendation

“Life hack” to build an owned lead base before purchase

When running social media ads:

• Don’t send users directly to checkout.
• Offer a discount on the first purchase (example: 500 rubles) to capture the customer into the customer base.
• Then warm leads using newsletters to improve conversion later.

Logic presented:

• Customers aren’t always ready to buy instantly.
• Early lead capture reduces reliance on unstable marketplace traffic and supports repeat purchases.

Budget reallocation strategy

Since marketplace commission is reduced/eliminated:

• Sellers can redirect budget into advertising (example: bloggers/influencers)
• This supports CRM-based conversion and retention.

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Roadmap / ongoing development

• UDS updates every 2 weeks.
• Additional platform planned: VK “soon,” expected May–June.
• Integration expansion:
  • Ozon: already covered
  • Wildberries (Valberis): similar functionality is being developed
  • Yandex Delivery integration: planned (“soon”)

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Frameworks / process patterns used

• Hybrid channel model:
  • Marketplace as one logistics/fulfillment channel
  • Owned store as primary sales + CRM ownership
• Customer lifecycle / retention funnel:
  • Acquisition (discount/lead capture)
  • Warming (newsletters)
  • Conversion
  • Repeat purchase via loyalty + triggers
• Process integration principle:
  • Minimize operational changes by syncing orders to OzonSeller + UDS CRM

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Key metrics / KPIs mentioned

• Price: 10,400 RUB/month (fixed)
• Payment timing: seller receives money within 24 hours
• Discount example: 500 RUB first-purchase discount
• No explicit CAC/LTV/churn numbers were provided.

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Concrete examples / case-like mentions

• Platforms where ordering can happen:
  • Web, Telegram, Messenger, upcoming VK
• Refund validation example:
  • seller may request video/photos before approving returns
• Media/press references:
  • UDS integration described as covered by major media outlets
  • “Amazon” mentioned as having described the functionality (April 15) in a magazine (per subtitles)

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Presenters / sources

• Airat Izmailov — Development Director, UDS