“비행기 갈아타다 김밥 싸고 지갑 연다”…백화점 찾는 외국인 환승객들 / KBS 2026.02.06.

Overview

The clip reports on a Korean program that encourages international transit passengers with short layovers to briefly leave the airport, experience Korean culture, and shop — turning fleeting stops into positive memories. A popular kimbap‑making experience (sparked by a viral K‑pop–related scene) is highlighted as an easy, memorable activity for transit visitors. Department stores are increasingly targeting foreigners — including transit shoppers — and foreign sales now account for roughly 20% of department store revenue.

Turning fleeting stops into positive memories: short‑layover visitors are invited to sample Korean culture and shopping before continuing their journey.

Key travel and retail highlights

• Short‑layover tourism program encourages transit passengers to visit nearby attractions and department stores.
• Department stores are actively marketing to foreigners and transit shoppers; foreign sales have risen to about 20% of total department store revenue.
• Cultural experiences (like kimbap making) are promoted as quick, high‑value activities for visitors who have limited time.

Kimbap recipe / steps (as presented)

1. Place freshly cooked rice carefully on a sheet of seaweed (gim).
2. Add perilla leaves.
3. Add stir‑fried pork and radish kimchi as fillings.
4. Roll tightly (the subtitles mention using a long knife to roll/cut) to make pork kimbap.
5. Result: a fresh, authentic kimbap that leaves a strong positive impression even after a short visit.

Notable locations, products, and people

• Locations:
  • Korean airports (transit areas)
  • Department stores in Korea
• Products / foods:
  • Kimbap
  • Perilla leaves
  • Stir‑fried pork
  • Radish kimchi
• People / sources:
  • KBS reporter Jihyun Choi
  • Referenced K‑pop element (“K‑Pop Demontos” in the subtitles)
  • Kimbap‑making participants