Summary of The Best Lead Generation Strategy For 2025 (Tutorial)

The video presents effective strategies for generating qualified B2B leads, particularly for businesses in various niches. The presenter outlines three primary methods of lead generation, catering to different experience levels and budgets.

Main Financial Strategies and Business Trends:

• Manual lead generation:
  • Use Google Maps to find businesses in your niche.
  • Gather information such as names, titles, company names, emails, and phone numbers.
  • Create a spreadsheet to organize leads, ensuring to focus on decision-makers.
• Utilizing Software Tools:
  • Apollo.io: A tool that helps find decision-makers by scraping data from platforms like LinkedIn.
  • Generate leads based on specific criteria (job titles, location, industry) to ensure quality.
  • Export lists of leads for further qualification.
• Outsourcing lead generation:
  • Recommend hiring freelancers (e.g., from Fiverr) to enrich lead lists by finding mobile numbers or additional contact details.
  • Emphasize the importance of outsourcing lead generation as soon as budget allows to avoid bottlenecks in business operations.

Methodology/Step-by-Step Guide:

• Manual Method:
  • Search for businesses using Google Maps.
  • Compile a list of leads in a spreadsheet.
  • Focus on decision-makers by checking company websites and LinkedIn.
  • Spend around five minutes per lead to ensure thoroughness.
• Using Apollo.io:
  • Log into Apollo and search for potential leads based on criteria like job titles and location.
  • Generate a list of leads and export them for further qualification.
  • Ensure leads are qualified before outreach.
• Outsourcing:
  • Export lead lists and hire a freelancer to find mobile numbers.
  • Provide clear instructions to ensure quality lead generation.

The presenter stresses that lead generation should not be a bottleneck in business growth and encourages agency owners to change their mindset about outsourcing this task.

Presenters/Sources:

• The video features a presenter named Jordan, who is involved in mentoring and operates a marketing agency called The Affluent Agency.

Notable Quotes

— 09:21 — « I can't count how many times I've had agency owners come up to me and say Jordan my biggest bottleneck right now is leads. »

— 10:00 — « You need to change your mindset around lead generation and realize that it's something that you should pay out for very very quickly because lead generation should not be a bottleneck in any of your businesses. »

— 10:12 — « Get it in your head that as soon as you can afford to do so, you should outsource lead generation through software or through human. »

— 10:38 — « We reach out to 500 new leads every single day. »

— 11:30 — « If you don't use manual lead scrapers and lead generators to find those companies, then you're never really going to be tucking into that hot pool or that blue ocean pool of leads that other people aren't reaching out to. »

Category

Business and Finance

Video