Summary of The future of social media | 2025 trends you NEED to know
Key Social Media Trends Anticipated for 2025
The video discusses key social media trends anticipated for 2025, emphasizing the evolving landscape for creators and brands. Here are the main points:
- Attention Span Reduction: The time to grab an audience's attention is decreasing, with studies indicating an average attention span of just 1.7 seconds on mobile devices. Creators will need to develop multi-layered hooks, combining audio, visual, and text elements, to engage viewers effectively.
- Resurgence of Long-Form Content: While short-form content has dominated in recent years, platforms like TikTok and YouTube are incentivizing longer videos. TikTok's Creator Fund rewards longer content, and YouTube is enhancing its TV app to promote longer viewing sessions, indicating a comeback for long-form content.
- Rise of Micro Communities: Social media is shifting towards niche micro-communities, encouraging personal interactions over broad networks. Features on platforms like Instagram and YouTube are designed to foster these intimate connections.
- Zero Click Content: This trend highlights the rise of content that provides value without requiring users to click away for more information. Automation tools like ManyChat are facilitating direct engagement through DMs, making interactions feel more personal.
- Multiformat Content: There is a growing appreciation for diverse content formats, including photos, carousels, and videos. Platforms are adjusting their algorithms to support various formats, moving away from the exclusive focus on video.
- Shortened Trend Cycles: The lifespan of social media trends is decreasing, requiring creators to frequently adapt their content styles. Staying active on platforms is essential to remain relevant.
- Creativity Triggered by AI: The integration of AI tools is making content creation more accessible and fostering greater creativity among creators. This trend is expected to lead to a more vibrant and innovative social media environment.
- Growth of Social Commerce: Social Commerce is becoming increasingly significant, with platforms like TikTok leading the way in enabling seamless shopping experiences. Other platforms are expected to enhance their e-commerce features in response.
These trends suggest that social media will continue to evolve rapidly, requiring creators to be adaptable and innovative in their approaches.
Presenters/Contributors
Notable Quotes
— 01:00 — « The average attention span for their users when it came to consuming video content was actually just 1.7 seconds. »
— 01:54 — « The days of us just being able to use one of those elements as our hook are slowly dying out. »
— 07:40 — « Social media is going to shift from these large impersonal networks to niche micro communities where you're connecting with people on a far more personal level. »
— 11:46 — « I predict that it's going to become cool again to share photos, carousels, videos, and everything else. »
— 15:36 — « Social commerce is essentially your ability to sell something through social media or buy something through social media. »
Category
News and Commentary