Summary of How I Sell "Smart Websites" To Local Businesses

Main Financial Strategies and Business Trends:

• Pricing Model: The presenter outlines a tiered pricing strategy for smart websites:
  • Setup fees range from $1,000 for a basic three-page website to $3,000 for a ten-page website.
  • Monthly fees vary based on features, from $97 for basic services to $497 for comprehensive packages that include ongoing SEO and AI functionalities.
• Market Opportunity: There is a significant market for smart websites, particularly among local businesses suffering from "Dumb Website Syndrome" (DWS), where their current websites are poorly designed, not optimized for SEO, and lack effective lead capture mechanisms.

Methodology for Building and Selling smart websites:

1. Identify Potential Clients:
   • Use Google Maps to find local businesses without websites or with poorly designed websites.
   • Engage with local Facebook groups to offer promotional deals.
   • Attend Chamber of Commerce events to network with business owners.
2. Build smart websites:
   • Use software tools like Go High Level for website creation and lead capture automation.
   • Incorporate individual service pages and location-specific pages to enhance SEO.
   • Implement multiple lead capture methods (e.g., call buttons, chat widgets, contact forms).
3. Automate Lead Follow-Up:
   • Set up automated messaging and reminders for leads using the Go High Level platform.
   • Integrate AI chatbots for real-time engagement with website visitors.
4. Close Sales:
   • Follow a three-step closing framework:
     • Discovery Phase: Ask questions to understand the prospect's needs and current website performance.
     • Information Stage: Present a rough draft of the new website tailored to their business.
     • Pricing Discussion: Offer different pricing options and address objections.
5. Overcome Common Objections:
   • Engage in dialogue to understand concerns about current websites, pricing, and lead generation.
   • Provide proof of effectiveness through case studies or testimonials.

Tools Required:

• Go High Level: For building websites and managing client interactions.
• Search Atlas: For SEO automation, if included in the service offering.

Presenters/Sources:

The video is presented by an unnamed individual (referred to as "Jasper") who shares personal experiences and insights from running a smart website agency.

Notable Quotes

— 02:10 — « Most businesses struggle with what I like to call DWS dumb website syndrome. »

— 02:22 — « We can save the day by building them a smart website for their business instead. »

— 14:00 — « You basically have unlimited leads using Google Maps right here. »

— 17:40 — « This is where you ask your prospect questions about their business and their current website if they have one. »

— 18:42 — « Whenever people say this, it's pretty easy to want to just tell them why their website is bad and how we can improve it. »

Category

Business and Finance

Video