Summary of "LinkedIn Is About to Change Forever (and nobody even realises)"

The video outlines seven major shifts happening on LinkedIn that will significantly impact how users—especially B2B founders and marketers—should approach content creation and audience building in 2025 and beyond. The presenter, who has extensive experience working with top LinkedIn creators and founders, provides strategic insights and actionable tactics to adapt to these changes.

Main Financial Strategies, Market Analyses, and Business Trends

LinkedIn Saturation and Content Quality Shift
- LinkedIn is no longer an underutilized platform; it’s now saturated with creators and AI-generated content.
- Generic, how-to, or listicle content has lost value and will not build an audience.
- To stand out, content must have either:
  - A unique story/narrative, or
  - A polarizing, original opinion.
- Strategy example: Use personal stories and credibility hooks rather than generic advice.
Increasing Content Lifespan
- LinkedIn’s algorithm now extends the visibility of posts from weeks prior, similar to YouTube’s long-tail content effect.
- This means posts can gain engagement and traction well after initial posting.
- Creators should be patient with early engagement metrics and continue posting consistently.
Declining Organic Reach
- Organic reach on LinkedIn is trending downward platform-wide, likely due to LinkedIn monetizing via ads.
- Despite this, LinkedIn remains the best organic platform for B2B marketing.
- Users should continue focusing on fundamentals rather than giving up due to lower reach.
Rise of Thought Leader Ads
- LinkedIn is promoting "thought leader ads" where organic posts from personal accounts are boosted with paid spend.
- These ads look like normal posts with minimal ad labeling, increasing engagement.
- Recommended approach:
  - Identify best-performing organic posts after 2-3 weeks.
  - Add a subtle CTA in the post copy before boosting.
  - Start with a modest budget (~$20/day) and scale based on results.
Optimization Fatigue and Authenticity
- Audiences are tuning out overly polished, AI-generated, or templated content.
- Overused hook templates and perfect grammar can reduce trust and engagement.
- Strategy:
  - Intentionally include imperfections, casual tone, and unique voice.
  - Avoid overusing popular templates; retire them when they become stale.
  - Embrace authenticity and human flaws in writing.
LinkedIn’s Role in AI Answer Engine Optimization
- LinkedIn content is increasingly being indexed by AI platforms like ChatGPT and Claude.
- This can drive inbound leads and product discovery indirectly.
- The main tactic is simply consistent posting (5x per week recommended) to increase AI visibility.
- No secret hacks exist yet for optimizing LinkedIn content specifically for AI answer engines.
Building a Content Ecosystem
- The most successful companies create a multi-account content ecosystem involving founders, co-founders, senior leaders, and employees.
- This horizontal scaling increases volume and reaches diverse audience segments.
- Execution steps:
  - Start with one founder posting consistently.
  - Add co-founders posting regularly.
  - Include senior leadership.
  - Encourage interested employees to post.
- Aim for 4-5 active personal accounts per company to dominate LinkedIn visibility.
- Examples: Exit 5 and Cold IQ effectively use this strategy.

Methodology / Step-by-Step Guide to LinkedIn Success in 2025

Content Creation
- Avoid generic how-to content.
- Use unique stories or polarizing opinions.
- Include imperfections and authentic tone.
- Retire overused templates.
Content Posting
- Post consistently (around 5 times per week).
- Be patient with engagement due to longer content lifespan.
Paid Strategy
- Identify best organic posts after 2-3 weeks.
- Add a CTA in the post copy before boosting.
- Use thought leader ads with starting budget of $20/day.
- Scale spend based on performance.
Content Ecosystem Building
- Start with one founder posting.
- Add co-founders and senior leadership.
- Activate interested employees.
- Maintain multiple active personal accounts to increase reach and frequency.
AI and SEO
- Consistently post to improve chances of being indexed by AI answer engines.
- No special tactics beyond consistent posting at this time.

Presenters / Sources

The video is presented by a LinkedIn content strategist and consultant with seven years of experience working with over 100 founders and creators on LinkedIn.
Specific companies mentioned as examples: Exit 5 (Dave Ghart) and Cold IQ (Michelle Leeben).
The presenter references their own content and guides, including a free downloadable guide linked in the video description.

In summary, LinkedIn is evolving from a low-competition platform to a crowded, monetized ecosystem where authenticity, strategic paid