Summary of How this Cold Caller booked 200+ meetings in 6 months (Cold Calling Strategy)
The video discusses a cold calling strategy used by Sam Basy, a top performer at Apex Revenue, who booked over 200 meetings and completed 3,200 conversations over the phone. The main financial strategy and market analysis presented include:
- Focusing on detaching from the outcome of the cold call and meeting prospects where they are in the buyer pyramid.
- Working on completing conversations and getting to the truth of where prospects are at, rather than forcing meetings.
- Using a script with openers that focus on engaging prospects and asking questions to encourage dialogue.
- Tracking call dispositions, completions, and activated leads to improve metrics and follow-up strategies.
- Avoiding pitch slapping, feature dumping, and forcing meetings, and instead focusing on understanding prospects' problems and being genuinely interested in their needs.
Presenters
- Sam Basy
- Justin Middleton
- Ryan Rice
- Christof Mine
- Op
Notable Quotes
— 39:20 — « not trying to force people into these boxes »
— 41:52 — « nobody likes being sold, no one likes being forced into a box, no one likes a cold caller telling them you need to buy my product or take my meeting, etc. »
— 42:20 — « Ive learned more in a few months than I did in years. I mean that from the bottom of my heart. Im making more money not having to book meetings, just having good conversations with people. »
— 42:44 — « if you think you can have hundreds of conversations a week and make a couple hundred dials a day, give Justin Middleton a cold call. Its a great company to work for and theyve changed my life for real in a short amount of time. »
Category
Business and Finance