Summary of "TIPOS de SEGMENTACIÓN de MERCADO📄 l VARIABLES de SEGMENTACIÓN 😱"

Market Segmentation Types and Variables for Business Strategy

This video focuses on the critical role of market segmentation variables in crafting effective business and marketing strategies. It emphasizes understanding the target market deeply to tailor products and communication effectively.

Key Frameworks & Concepts

Market Segmentation Variables: Used to divide the market into distinct groups for targeted marketing and product positioning.
Segmentation Criteria: Must align with company goals and market understanding; often a mixed approach combining multiple variables is most effective.
Importance of Knowing the Target Market: Understanding customer needs, preferences, and behaviors is essential before choosing segmentation criteria.

Types of Market Segmentation & Their Variables

Geographic Segmentation - Divides market by location: countries, regions, cities, neighborhoods. - Variables: country/region, city size, population density, climate. - Business use: Helps decide distribution, branding, and subsidiary placement based on cultural and regional differences.
Demographic Segmentation - Groups consumers by measurable statistics. - Variables: age, gender, family size, life cycle stage, income, occupation, education, religion, race, nationality. - Importance: Defines who the consumers are demographically for targeted marketing.
Psychographic Segmentation - Segments based on lifestyle, social class, and personality. - Variables: social class, lifestyle, personality traits. - Highlights that consumers with similar demographics can differ significantly in psychographics. - Marketing implication: Messaging must resonate with the audience’s values and language to be effective.
Behavioral Segmentation - Focuses on consumer behavior related to the product. - Variables: benefits sought, usage rate. - Industrial market variables: end users, user needs, marketing sensitivity, geographic location. - Helps tailor marketing plans around product usage and customer behavior.

Strategic Recommendations

Combine segmentation variables to develop a comprehensive and accurate customer profile.
Establish segmentation variables early in the marketing plan to define the target audience precisely.
Use segmentation insights to coordinate pricing, distribution, and communication strategies for maximum market impact.
Continuous analysis of market environment and consumer criteria is key to achieving business objectives and success.

Note: No specific KPIs or quantitative metrics were mentioned in the video.

Presenter/Source

The content is presented by the channel host, who also references previous videos on consumer markets and demographic characteristics. No external sources or guest presenters are mentioned.