Summary of "Macworld New York 2001-The Apple Retail Store Introduction"
The video features Steve Jobs giving a private tour of Apple’s first retail store at Tysons Corner Mall, Virginia, shortly before its opening in 2001. Key technological concepts and product features highlighted include:
- Store Layout and Product Sections:
- The store is divided into four parts.
- The first 25% features the Home section (home and education products) and the Pro section (professional-grade products).
- All Apple products are displayed here, including the latest iBook and PowerBook G4 Titanium laptops running Mac OS X with AirPort wireless connectivity.
- Interactive Product Demos:
- Most products have self-running demos but customers can freely interact with them.
- Wireless internet access is available throughout the store.
- Solutions Area:
- Half the store is dedicated to solutions rather than just hardware.
- Featured solutions include music, movies, photos, and kids’ education.
- The store carries a curated selection of digital camcorders, digital cameras, MP3 players, and handheld organizers from other manufacturers.
- Customers can connect these devices to Macs and try them out in-store.
- Genius Bar:
- A dedicated in-store service desk staffed by “Geniuses” who provide technical support and answer questions about Macs, peripherals, and software.
- If needed, the Genius Bar staff can escalate issues directly to Apple headquarters in Cupertino.
- Theater Area:
- Equipped with a rear projection screen for playing Apple commercials, product videos, and iTunes visualizations.
- Software Selection:
- Over 300 software titles available, ranging from games to professional applications.
- Apple encourages developers to create more software to be featured in stores.
This video serves as an introductory guide to Apple’s retail concept, emphasizing hands-on experience, customer support, and a broad ecosystem of hardware, software, and digital solutions.
Main Speaker:
- Steve Jobs, co-founder and then CEO of Apple Inc.
Category
Technology
