Summary of 3 Best Restaurant Marketing Strategies For 2023

Main Financial Strategies and Trends:

• Customer Acquisition through Google SEO
  • Google SEO is highlighted as the most effective way to acquire new customers, outperforming social media platforms like Instagram and TikTok.
  • Customers searching on Google are typically ready to buy, unlike social media users who are generally in a browsing mindset.
• Increasing Average Order Size
  • Implementing upselling techniques can significantly boost average order sizes and profits.
  • The strategy involves suggesting complementary items (like appetizers, desserts, and beverages) when customers place orders online, leading to increased sales without additional labor costs.
• Turning New Customers into Regulars
  • Automated email and text message marketing campaigns are recommended to maintain engagement with customers throughout their journey.
  • Campaigns should target new customers to encourage repeat business and win back lapsed customers with special offers.

Step-by-Step Methodology:

• For Google SEO:
  • Create dedicated pages for each popular menu item with enticing images and detailed descriptions.
  • Use alt text for images to improve visibility in Google Image searches.
  • Ensure the restaurant's website is user-friendly and informative, guiding customers to make quick decisions.
• For Increasing Order Size:
  • Integrate upselling prompts into the online ordering experience by suggesting beverages and desserts when an entree is added to the cart.
  • Use data analytics to identify frequently paired items for upselling.
• For Email and Text Marketing:
  • Set up automated campaigns that include:
  • A welcome email with enticing visuals of menu items.
  • Regular reminders about popular dishes and special promotions.
  • A win-back campaign for customers who haven't ordered in a while, offering incentives to return.

Presenters/Sources:

• The insights are primarily derived from the experiences of "MO," the owner of "Talk and Tacos."
• The presenter has been involved in restaurant marketing for several years and is the co-founder of a marketing platform called owner.com.

Notable Quotes

— 01:49 — « The best strategy for getting new customers for a restaurant is Google SEO. »

— 03:42 — « When people are searching for specific types of restaurants or the food that you offer, they're already ready to buy. »

— 13:06 — « I define marketing as taking action to increase sales, and this action is one of the most powerful ways to not only increase sales but more importantly increase profits. »

— 27:01 — « You own the customer data; you can send those campaigns whenever you want saying whatever you want. »

— 31:06 — « There has been a crazy nerdy kid who has been working on restaurant marketing stuff for the past 6 years since he was 17 years old. »

Category

Business and Finance

Video