Summary of SDP on Digital Marketing Day 15

Main Ideas and Concepts

• Introduction to Exar Learning Hub
  • Located in Andheri East, close to the metro station.
  • Over a decade of experience with more than 200,000 students trained.
  • Offers hybrid learning modes, allowing students to attend classes in person or online.
• Workshops and Training Sessions
  • Positive feedback from students about workshops conducted in collaboration with XLR, focusing on Power BI and machine learning.
  • Trainers like Mr. Karthik received commendations for their detailed and hands-on teaching methods.
• Digital Marketing Curriculum Overview
  • The course covers essential topics in digital marketing, including:
    • Importance of a website for businesses.
    • Differences between traditional and digital marketing.
    • Cost-effectiveness and measurable results of digital marketing.
    • Brand exposure and audience targeting through digital channels.
• Tools and Platforms
  • Use of Canva for creating marketing materials.
  • Introduction to various digital marketing channels: SEO, social media marketing, content marketing, etc.
  • Overview of Google Ads, including different types of ads (search, display, shopping, video).
• Search Engine Optimization (SEO)
  • Importance of keyword research and on-page SEO elements (titles, descriptions, heading tags).
  • Explanation of technical SEO aspects like site speed, mobile-friendliness, and security (SSL).
  • Off-page SEO strategies, including link building and local SEO.
• Content Marketing
  • Emphasis on diverse content types (text, video, audio) to engage different audience preferences.
  • Platforms for content creation, including blogging and video marketing.
• Social Media Marketing
  • Strategies for leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • Importance of engagement and analytics to measure success.
• Final Assessment and Feedback
  • Students participated in a test to assess their understanding of the course material.
  • Feedback collection for course improvement and student experiences.

Methodology and Instructions

• Digital Marketing Basics
  • Create a professional website for business visibility.
  • Utilize social media platforms for marketing and audience engagement.
• Google Ads Campaign Creation
  • Set campaign objectives and select target keywords using Google Ads.
  • Create ad groups and ads with compelling headlines and descriptions.
  • Monitor and adjust campaigns based on performance analytics.
• SEO Practices
  • Conduct keyword research using tools like Google Keyword Planner.
  • Optimize website content with appropriate titles, descriptions, and heading tags.
  • Implement technical SEO practices to enhance site performance and security.
• Content Creation
  • Utilize platforms like Blogger and Canva for creating engaging content.
  • Explore various content types including blogs, videos, podcasts, and eBooks.

Speakers or Sources Featured

• Mr. Karthik (Trainer)
• Exar Learning Hub (Institution)
• XLR (Collaborating organization)

This summary encapsulates the key points from the video, focusing on the educational offerings and methodologies related to digital marketing as presented during the sessions.

Notable Quotes

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Category

Educational

Video