Summary of "Breakfast Show 30 7 2025 Voice of Ms Nada Fekry"
The video discusses Egypt’s record-breaking tourism revenue in the first half of 2025, highlighting that 8.7 million tourists visited despite ongoing geopolitical tensions in the Middle East. This influx contributed to a 24% increase in tourism revenue compared to the previous year.
Tourism expert Mrs. Nada Fekry explains that the key driver behind this growth is the diversification of Egypt’s tourism markets. The country expanded its marketing efforts to attract travelers from non-traditional regions such as Asia and Latin America, reducing dependency on a limited number of source countries. Egypt’s political stability also played a crucial role in boosting tourist confidence.
Mrs. Fekry confirms that Egypt is on the right track regarding the three main pillars of tourism growth: strategic marketing, connectivity, and accommodation. Digital marketing and international tourism collaborations have helped raise Egypt’s profile globally. Additionally, the government’s investment of 50 billion EGP to support tourism companies and expand hotel capacity is deemed sufficient for now, with ongoing improvements in infrastructure, services, and visitor experience enhancing Egypt’s appeal.
The discussion also highlights the recent recognition of Hurghada as one of the top 10 tourist destinations worldwide in summer 2025. Factors contributing to this include diverse tourism experiences—from Red Sea relaxation to eco-tourism and cultural events—and the establishment of direct flights between Hurghada and destinations like Nice and the French Riviera, further boosting accessibility.
Presenters/Contributors:
- Han Kh (host)
- Mrs. Nada Fekry (tourism expert, interviewed by phone)
Category
News and Commentary
