Summary of "A Step-by-Step guide to doing EDDM Postcard Mailings"

Video Summary

The video titled "A Step-by-Step Guide to Doing EDDM Postcard Mailings" features Jake from highresponsemarketing.com, who discusses the effectiveness of Every Door Direct Mail (EDDM) postcard campaigns for small business marketing. He emphasizes the value of using postcards as a tangible marketing tool that can reach a broad audience in targeted neighborhoods, contrasting it with digital marketing methods that often yield less reliable results.

Main Financial Strategies and Business Trends

Direct Mail Marketing: EDDM postcards are highlighted as a powerful marketing strategy that allows businesses to reach potential customers directly in their mailboxes, creating immediate awareness of promotions and services.
Cost-Effectiveness: Jake points out that EDDM can be a more affordable option compared to digital advertising, especially for small businesses with limited budgets.
Collaborative Marketing: The video discusses the strategy of pooling resources with other local businesses to share advertising costs, allowing multiple businesses to advertise together on a single postcard.
Tangible Advertising: Unlike digital ads, postcards are physical items that recipients can save for future reference, increasing the likelihood of them being seen and acted upon.

Methodology/Step-by-Step Guide

Download the Free Guide: Access a free PDF guide on EDDM postcard mailing.
Identify Target Neighborhoods: Choose specific areas or demographics to target with your postcard campaign.
Design Your Postcard: Create an attractive postcard that highlights your business, offers, or promotions.
Collaborate with Other Businesses: Partner with non-competing local businesses to share the cost of mailing and increase reach.
Print and Mail: Use a printing service to produce the postcards and mail them using the EDDM service at the post office.
Track Responses: Monitor the effectiveness of your campaign by tracking customer responses and adjusting strategies as needed.