03 1 Research and Reference mp4

Research is an essential part of the design process, helping to develop ideas and expand concepts.

Research can lead to inspiration, options, and the exploration of new ideas.

There are two types of Research: exploratory and expansive.

• Exploratory Research involves using reference banks, like Pinterest, to spark ideas and expand options.
• Expansive Research involves starting with a familiar concept and exploring unrelated sources for inspiration.

Research should be used to capture the essence of the concept, not to find all the answers at once.

It is important to expand the limits of your sandbox before getting attached to a specific look or direction.