Summary of "Индекс остатков на Wildberries: Что делать селлерам и как не обанкротиться к концу 2025?"

Summary of Video: "Индекс остатков на Wildberries: Что делать селлерам и как не обанкротиться к концу 2025?"

This video addresses the newly introduced Residual Index on the Wildberries marketplace and its significant impact on sellers’ profitability and inventory management. The presenter, Leo Shevchenko, explains how this index works, the financial risks it poses, and practical strategies sellers can use to avoid losses or bankruptcy by the end of 2025.

Main Financial Strategies and Business Trends

Understanding the Residual Index:
- The Residual Index measures how long goods remain unsold in Wildberries warehouses.
- It is calculated by summing daily inventory balances over the past 30 days, dividing by total sales minus returns, and normalizing over 365 days.
- A low Residual Index indicates slow-selling or stagnant stock, which triggers penalties.
Consequences of a Low Residual Index:
- Automatic price reductions on slow-moving items:
  - Week 1: 10% discount
  - Week 2: 15% discount
  - Week 3 and onward: 20% discount
- Increased storage fees (up to 5-10 times higher than normal).
- Potential forced returns of inventory at high costs.
- Sellers cannot increase prices for items with low Residual Index until the index improves.
Categories and Thresholds:
- Clothing, underwear, baby clothes: Low index from 0 to 0.49
- Other products: Low index from 0 to 0.64
- Medium and high levels require monitoring to avoid slipping into low index status.
Three Main Seller Options for Low Residual Index Products:
- Price Reduction: Agree to automatic discounts to stimulate sales.
- Store and Promote: Pay higher storage fees but get a 30% discount on advertising campaigns to boost sales.
- Return with Discount: Return goods to the seller at a high cost, even with a 50% discount on return fees.
Using Reports and Tools:
- Sellers should download two key reports from Wildberries:
  - Residual Index (deductions report)
  - Warehouse Balances report
- These reports can be combined and analyzed in Excel using Leo’s free digital tool (available via his platform) to:
  - Calculate expected storage costs under new rules.
  - Compare costs of storing vs. returning goods.
  - Determine optimal sales timelines based on product turnover.
Calculating Sales Speed and Turnover:
- Sellers should analyze product turnover from balance history reports.
- Input estimated sales duration into the tool to forecast storage costs and decide on the best action.
Strategic Recommendations:
- Actively monitor residual indices and inventory turnover.
- Prioritize selling or returning slow-moving goods to avoid excessive storage fees.
- Use promotional discounts strategically but be wary of overheated ad auctions.
- Avoid letting products linger in warehouses without movement, as this can severely damage business profitability.

Step-by-Step Methodology for Sellers

Step 1: Download the Residual Index report (filter for low index items) and the Warehouse Balances report from Wildberries.
Step 2: Upload both reports into the provided Excel tool.
Step 3: Analyze your product turnover/sales speed using Wildberries’ analytics or sales funnel data.
Step 4: Enter estimated days to sell remaining stock into the tool.
Step 5: Calculate and compare the costs of storing vs. returning goods.
Step 6: Choose one of the three strategies for each low-index product:
- Agree to automatic price reduction, or
- Pay higher storage and promote with discounts, or
- Return goods at a discounted but costly fee.
Step 7: Regularly monitor the Residual Index and adjust strategies accordingly to maintain medium or high balance indices.
Step 8: Avoid ignoring the Residual Index, as after 5 days without action, automatic price cuts will be applied.

Market Analysis and Business Trends

Wildberries is enforcing stricter inventory turnover controls similar to Amazon’s earlier policies to optimize warehouse usage.
Sellers face a new financial landscape where slow-moving stock is heavily penalized.
The marketplace’s automated pricing and storage fee adjustments incentivize sellers to manage inventory more efficiently.
The Residual Index system may lead to increased product returns and forced discounts, impacting seller margins.
Digital tools and data-driven inventory management are becoming essential for marketplace sellers to survive and thrive.