How Meesho Is DESTROYING Amazon And Flipkart

The video explains how Amazon.com/s?k=Meesho&tag=dtdgstoreid-20">Meesho is disrupting Amazon and Flipkart in India by targeting overlooked markets and adopting innovative financial strategies:

• Market Analysis:
  • Amazon and Flipkart focused primarily on metro cities and charged sellers high commissions (up to 25%).
  • Tier 2 and Tier 3 cities were largely ignored by these giants.
• Financial Strategy & Business Model:
  • Amazon.com/s?k=Meesho&tag=dtdgstoreid-20">Meesho targeted tier 2 and Tier 3 cities, offering zero commissions to sellers, making products more affordable.
  • This pricing strategy made it impossible for Flipkart and Amazon to compete on price.
  • Amazon.com/s?k=Meesho&tag=dtdgstoreid-20">Meesho kept operational costs low and generated revenue through advertising, where sellers pay small fees to promote their products.
  • This ad-based revenue model allowed Amazon.com/s?k=Meesho&tag=dtdgstoreid-20">Meesho to become profitable quickly.
• Results & Impact:
  • Amazon.com/s?k=Meesho&tag=dtdgstoreid-20">Meesho rapidly gained a large user base (17 crore users) and significant sales (₹7,000 crore).
  • Achieved profitability within a short span, unlike Amazon and Flipkart, which struggled for over a decade.

Presenters/Sources

• Amazon.com/s?k=Vit&tag=dtdgstoreid-20">Vit
• Sanjie (founders/insiders associated with Amazon.com/s?k=Meesho&tag=dtdgstoreid-20">Meesho)