Summary of Демпинг и Массовый дропшиппинг - Китайские схемы на Ozon Global

The video titled "Демпинг и Массовый дропшиппинг - Китайские схемы на Ozon Global" explores the rise of Chinese dropshipping practices on the Ozon Global marketplace and similar platforms. It provides an in-depth analysis of how Chinese sellers operate, the impact of their strategies on local sellers, and practical insights from Sergey, a Belarusian trader based in China who has been active on Ozon Global since its early days.

Main Financial Strategies and Business Trends

• Massive Multi-Account Dropshipping:
  Chinese sellers create hundreds of accounts using automated systems to upload thousands of products rapidly, exploiting platform loopholes. This leads to aggressive price dumping and flooding of niches with low-quality copies, harming consumer trust and local sellers.
• Automated Product Listing and Pricing:
  Dropshipping platforms use APIs and AI-driven analytics to automatically copy product listings (cards), clone them, and set prices—often at minimum levels to undercut competitors. Some pricing is random or extremely high, hoping for impulse buys.
• Low Margins but High Volume:
  Margins for typical Chinese sellers range between 5-10%, sometimes up to 25-30% for more optimized sellers after trial and error. Profitability is achieved through scale and minimal marketing expenses.
• Use of Free Economic Zones for Company Registration:
  Many dropshippers register legal entities in Chinese free economic zones (e.g., Hainan, Sanya, Hong Kong) where company registration is quick and simplified, facilitating the creation of many “one-day” companies.
• Dropshipping vs. Wholesalers:
  Dropshippers operate mostly automatically without human intervention, focusing on breadth (many products, many stores) rather than depth (intensive sales on one product). Wholesalers and manufacturers tend to have warehouses and more stable operations but face challenges with capital and logistics.
• Custom Production for Differentiation:
  To combat competition and low margins, some sellers (including Sergey) shift to contract manufacturing with customized products, buying small trial batches first to test demand before scaling.
• Long Testing and Delivery Times:
  Ozon Global’s logistics and customs processes make product testing slow (3-4 months), which is a major challenge for sellers trying to find winning products.
• Limited Marketing Tools on Ozon Global:
  Compared to the Russian Ozon marketplace, Ozon Global offers fewer marketing tools, limiting sellers’ ability to boost sales through advertising, reviews, or promotions.
• Use of AI and Neural Networks:
  AI tools are used to modify product images to avoid copyright claims and create “unique” content, complicating intellectual property enforcement.
• Marketplace Response and Enforcement:
  Ozon Global fights dropshippers by monitoring order cancellations and refusal rates, blocking stores that accumulate too many refusals. However, enforcement is challenging due to the scale and sophistication of the dropshipping networks.
• Global Expansion of Chinese Dropshippers:
  Chinese dropshipping schemes are not limited to Russia but are widespread in the Americas, Southeast Asia, and the Middle East, making Russia a secondary priority market.

Methodology / Step-by-Step Guide Highlighted

• Niche and Product Selection Using Analytics:
  • Use a specialized table tool (linked in the description) to input an average price product link.
  • The tool outputs potential earnings and investment needed to achieve a target net profit.
  • Includes training materials and video tutorials on how to use AI agents for product research.
• Dropshipping Store Setup on Ozon Global:
  1. Obtain a Chinese ID and phone number.
  2. Register on Ozon Global with a Chinese legal entity and bank account.
  3. Connect to one of three payment systems (virtual banks rather than traditional banks).
  4. Choose delivery method: FBP (Fulfillment by Partners) or FBS (Fulfillment by Seller).
  5. Work with Chinese logistics partners who provide personal account managers.
  6. Manage orders, returns, and cancellations carefully to avoid store blocks.
• Supplier Selection and Negotiation:
  • Initially buy small trial batches to test product demand.
  • Shift towards contract manufacturing for exclusive or customized products.
  • Attend trade exhibitions in China to find reliable suppliers.
  • Use translators or freelance Chinese-speaking assistants for negotiations.
  • Understand the cultural and operational challenges of working with Chinese factories (e.g., delays, quality control).

Market Analysis and Observations

• Chinese dropshippers dominate the Ozon Global marketplace with over 100,000 accounts as of 2023, likely more now.
• Dropshippers often operate “one-day” companies to avoid legal issues.
• Real manufacturers rarely sell directly on marketplaces due to capital and logistical constraints; intermediaries dominate.
• Dropshippers’ automated pricing and listing systems disrupt the market, causing price wars and quality issues.
• Russian sellers are only beginning to enter Ozon Global.

Category

Business and Finance

Video