Summary of Etsy 2024 October Algorithm Update: Everything You Need Know
Main Financial Strategies and Changes:
- Shipping Price Threshold: Listings with domestic shipping prices lower than $6 will be prioritized in search results. Sellers are advised to adjust their shipping costs accordingly, as higher shipping prices can deter buyers.
- Search Visibility Page: Etsy has introduced a new Search Visibility Page for sellers to identify areas needing improvement, replacing the previous search analytics beta.
- Return Policy Requirement: Having a return policy in place can positively impact search placement, even if returns are not accepted unless legally required.
- Listing Quality: Listings should include multiple high-quality photos (at least five) to improve visibility. Photos should not be collages and must be at least 2,000 pixels wide.
Methodology for Sellers:
- Adjust Shipping Prices: Ensure domestic shipping prices are below $6 to improve search ranking.
- Implement Return Policies: Set up a return policy in your listings to enhance search visibility.
- Enhance Listing Photos:
- Use at least five high-quality images.
- Avoid collages in the first listing photo.
- Ensure images are well-lit and at least 2,000 pixels wide.
- Monitor Shop Metrics: Keep an eye on review ratings, message response rates, and refund rates, as these also affect search ranking.
Upcoming Events:
- Alpha Holiday Boot Camp: A 7-day training program for Etsy sellers to prepare for the holiday season, featuring expert coaches and live Q&A sessions.
Presenters/Sources:
- Starla Moore, founder of the Handmade Alpha Academy for Etsy Sellers and manager at eRank.com.
- Other mentioned contributors include photography coach Christina Nicole, and various expert coaches participating in the Alpha Holiday Boot Camp.
Notable Quotes
— 01:50 — « It's almost like a cop saying hey next month that road that you take to work every morning yeah your car will no longer be eligible to drive on it unless you reduce your shipping prices. »
— 03:19 — « It just feels like yet another way that Etsy is taking control away from its sellers when it comes to how we choose to run our businesses. »
— 04:52 — « Etsy states that each of your listings should include multiple high-quality photos which are critical for buyers when deciding when to make a purchase. »
— 08:00 — « If you're not making sales it's probably a good idea to make sure your listings have at least five photos are above 2,000 pixels don't utilize collages and are well lit and easy to understand. »
Category
Business and Finance