Summary of Foro 2 Emprendimiento 2025 UMG Posgrados

Summary of "Foro 2 Emprendimiento 2025 UMG Posgrados"

This forum focused on entrepreneurship in the technology sector, emphasizing cybersecurity, IT management, and business growth strategies for startups and SMEs. The discussion featured two main guests: Engineer Joaquín Guerrero, CEO of SCUB SA (a cybersecurity consultancy), and Mr. Eric Cruz, CEO of Bitza (an IT consulting and ERP implementation firm). The moderator was Engineer Werner Espina, and Engineer Erni Vázquez also participated.

---

Main Financial Strategies, Market Analyses, and Business Trends Presented:

1. Cybersecurity and Business Growth (Joaquín Guerrero, SCUB SA)

• Key Vulnerabilities in Companies:
  • Lack of cybersecurity awareness and knowledge, especially in SMEs.
  • High employee turnover impacting security consistency.
  • Use of outdated hardware and software creating security gaps.
  • Insufficient investment in security in small and medium businesses.
  • Increasing threats from phishing and ransomware attacks.
  • Shortage of mid-level cybersecurity professionals.
• Starting and Scaling a Tech Company:
  • Conceptualize the company with a long-term vision (5-10 years).
  • Decide whether to start alone or with partners; clearly define roles.
  • Start with own capital to maintain control but plan for sustaining at least 2 years without immediate profit.
  • Initial challenges included pandemic restrictions, client acquisition, and technology import logistics.
  • Focus on a niche market initially (e.g., industrial clients before banking).
  • Avoid diversifying products/services too early; specialize and build expertise.
  • Invest in quality talent and certifications.
  • Develop trust-based relationships with clients, suppliers, and partners.
  • Use cybersecurity standards and certifications (ISO 27001, PCI DSS, NIST, etc.) to build client trust.
  • Scale operations by systematizing business processes with tools like CRM and ERP.
  • Balance rapid growth with quality by focusing on core competencies and clear goals.
• Technology Tools for Management:
  • Start simple with a website and email domain.
  • Use CRM for sales management.
  • Implement project management tools as projects grow.
  • Adopt ERP solutions to integrate operations and improve data-driven decision-making.
  • Use collaboration tools (e.g., Office 365) for team communication.
  • Automate and systematize to reduce errors and improve agility.
• Innovation and Differentiation:
  • Focus on deeply understanding client pain points.
  • Benchmark existing solutions before developing new ones.
  • Consider partnerships for software development.
  • Prioritize solving the right problem over just creating a product.

2. IT Consulting, ERP Implementation, and Business Process Optimization (Eric Cruz, Bitza)

• Main Technology Concerns for Companies:
  • Effective information management: acquiring, validating, and governing data.
  • Choosing appropriate technology platforms within budget constraints (e.g., cloud services like AWS).
  • Protecting and securing information with suitable IT solutions.
• Company Growth and Challenges:
  • Founded in 2006 due to unemployment, started as a freelancer providing CRM implementations.
  • Growth required hiring freelancers and staff, training them in company methodologies.
  • Emphasis on continuous training and certifications to stay current with trends.
  • Focus on making the company brand (Bitza) known rather than individual names.
  • Use of project management methodologies like PMI, Scrum, and ITIL to improve delivery and governance.
  • Implementation of disaster recovery plans (DRP) to ensure business continuity.
• Use of Technology for Strategic Decisions:
  • Heavy reliance on data analysis and business intelligence.
  • Automate processes in finance, HR, marketing, production, and project management.
  • Use ERP systems (notably Odoo) for integrated management of sales, projects, manufacturing, and finance.
  • Track KPIs and seasonality to optimize production and sales cycles.
  • Provide clients with actionable insights to improve efficiency and decision-making.
• IT Management Practices and Customer Confidence:
  • Allocate budget for ongoing training and certifications.
  • Adopt international standards and frameworks (ISO 27001, COBIT, etc.).
  • Use agile methodologies for project transparency and progress.
  • Implement disaster recovery and IT governance to reassure clients.
  • Combine technology with organizational processes for better outcomes.
• Scaling Operations:
  • Growth through diversification of services: consulting, outsourcing, custom development, ERP implementation.
  • Strategic hiring focusing on attitude and alignment with company values.
  • Recognize limits of capacity; sometimes turn down projects to maintain quality.
  • Focus on market segments and saying no to opportunities that dilute focus.

Methodology / Step-by-Step Guides Shared:

Starting and Growing a Tech Startup (From Joaquín Guerrero):

• Conceptualize the business model and long-term vision.
• Decide on solo or partnership startup; clearly define roles.
• Secure initial capital (

Category

Business and Finance

Video