Summary of "Jakie scenariusze MARKETING AUTOMATION wdrożyć do sklepu internetowego w 2025?"
The video presented by Bartek Beren discusses effective Marketing Automation strategies that can be implemented in online stores to enhance revenue, particularly looking ahead to 2025. The presenter shares insights from over 150 Marketing Automation implementations, highlighting that these strategies have generated over 20% additional revenue for clients across various industries, including Dietary Supplements, beauty, and fashion.
Main Financial Strategies and Business Trends:
- Proven Automation Structure: The video outlines a structure of 13 Marketing Automation scenarios that can significantly boost revenue.
- Industry Versatility: The effectiveness of automation is demonstrated across multiple industries, emphasizing its universal applicability in E-commerce.
- Revenue Generation: Specific examples are provided showing substantial revenue contributions from Marketing Automation, such as:
- Dietary Supplements: 339,000 PLN from automation.
- Beauty Industry: 1,145,000 PLN from automation.
- Fashion Industry: 237,000 PLN from automation.
- Cosmetics: 108,000 PLN from automation.
Methodology/Step-by-Step Guide:
- Newsletter Signup Sequence:
- Greeting email with a discount code.
- Email showcasing bestsellers.
- Email with customer reviews or testimonials.
- Reminder of discount code expiration.
- Educational Sequence for Complex Products:
- Welcome email.
- Mission of the store and product usage education.
- Customer transformation stories.
- Store Overview Sequence:
- Email with shopping inspirations.
- Email detailing store advantages (e.g., free shipping).
- Product Review Sequence:
- Email with product details.
- Follow-up email with reviews and discount code.
- Email with complementary products and urgency on the discount code.
- Abandoned Cart Sequence:
- Reminder email with abandoned products.
- Follow-up with a discount code and free shipping offer.
- Urgency email about product availability.
- Post-Sale Sequences:
- Follow-up emails for repeat purchases.
- Promotion of complementary products.
- Request for product reviews in exchange for discounts.
- Customer Re-engagement Sequences:
- Birthday offers.
- Reminders for inactive customers.
- Database hygiene emails for unresponsive users.
- Price Drop Notification Sequence:
- Email notifying customers of price drops on viewed products.
- Favorites Follow-up Sequence:
- Emails to customers regarding products they marked as favorites but did not purchase.
Presenters/Sources:
Category
Business and Finance
