Summary of "WORKSHOP MÍDIAS PARA IGREJA - AULA 01"

This workshop session is an introductory class focused on training church media volunteers and leaders to serve their local churches with excellence in social media and communication. The main themes revolve around the purpose, mindset, and mission of church communication, emphasizing spiritual alignment, storytelling, and effective team leadership.

Main Ideas and Concepts

1. Purpose and Vision of church media Ministry

Communication in the church is about serving the kingdom of God, not personal ego or just producing “cool” content.
The message and methods of communication must honor biblical truth (orthodoxy), good practice (orthopraxy), and have the right heart posture (orthopathy).
The goal is to fill empty spaces (voids) with light, reflecting God’s creative nature as described in Genesis 1.
church media is a holy vocation to fill the vacuum where darkness exists by telling the story of God’s work in the church and community.
Communication is not merely about informing but about telling the story of what God is doing and documenting His great deeds.

2. Challenges in church communication

The church often operates like a cultural ghetto, underperforming compared to secular creators in reach and influence.
Criticism of modern methods often stems from ignorance; embracing new communication tools is necessary to reach people effectively.
Communication should not be institutional or impersonal but should connect people to the whole church body, revealing the entirety of the church’s ministries and activities.
Many ministries and stories go unnoticed due to compartmentalization within the church community.

3. Storytelling and Impact

Communication is about telling stories that edify, encourage, and build faith, such as testimonies of healing, salvation, and spiritual encounters.
social media can transport people spiritually to events they cannot physically attend.
Empowering church members to share their own stories on social media is more effective than just posting from the official church account.
Example: A girl was saved and baptized because she saw a story posted by a church member.
Encouragement to post personal stories or prayer requests to engage and reach people hungry for Jesus.

4. Strategy for Church social media

Instead of the church posting everything, equip and empower members, leaders, and parents to post tailored content to their networks.
Use segmented content for different groups (leaders, youth, parents) to maximize engagement.
Train members on how to respond to interactions and invite people to church.
Recognize the “pocket church” — each person’s social network is a platform for gospel outreach.

5. Leadership and Team Building

Serving in church media requires excellence, commitment, and a servant’s heart.
Volunteers should serve without seeking recognition or applause.
The ministry is technical and requires skill; those who do not improve should be encouraged to leave.
Church service is exclusive, not inclusive; members should be biblically qualified and committed.
Leaders must be able to give constructive feedback and disciple volunteers, helping them grow spiritually and technically.
Leaders should break the hero mentality and focus on building teams and empowering others.

6. Self-Reflection and Heart Check

Participants are challenged to reflect on three key questions:
1. Who do I need to recruit for my communication team?
2. Am I telling the story or just producing content?
3. Am I in the right place with my heart, or am I bitter?
The workshop emphasizes the importance of having the right heart posture to serve effectively.
The instructor prays for healing of bitterness, frustration, and discouragement among participants.

7. Call to Action

Participants are encouraged to share the workshop link, join the WhatsApp group for materials and updates, and post stories on social media.
A VIP course on church media production will be launched, with advanced training and resources.
A sermon outline on communication will be provided to help invite and train new volunteers.
The instructor challenges participants to post a simple story with a prayer offer to see how God moves through social media.

Methodology / Instructions (Detailed Bullet Points)

Before starting media work:
- Ensure orthodoxy (correct doctrine), orthopraxy (correct practice), and orthopathy (right heart).
- Reject serving for ego or superficial reasons; commit to the calling.
Storytelling approach:
- Communicate the whole church story, not just institutional updates.
- Record and share testimonies and stories of God’s work.
- Use social media to spiritually transport and engage people.
Empowering church members:
- Create different content types for leaders, members, and parents