Summary of "BSBMKG433 Task 1"

Summary of BSBMKG433 Task 1 Video

Main Ideas and Concepts:

The video is a lecture by Rob Ivey, a trainer at EET, explaining Task 1 for the unit BSBMKG433, which involves undertaking marketing activities.
The task requires students to create a marketing action plan for a product or service offered by Bounce Fitness, where they work as a marketing assistant.
The video provides a step-by-step guide on how to complete the task successfully, including accessing necessary resources and understanding the marketing goals of Bounce Fitness.

Key Steps and Instructions:

Accessing Resources:
- Log into the Bounce Fitness website using the credentials:
  - Username: eip learner
  - Password: eip learner at 123
- Navigate to the "Infrastructure" section and then to "Current Projects" to view products and services.
Understanding the Task:
- You are tasked with creating an action plan for a marketing activity for Bounce Fitness, under the supervision of your manager, Kath Jones.
- The marketing goals are:
  - Increase sales by 5% by June 30, 2021.
  - Increase gym memberships by 10% by June 30, 2021.
Choosing a Product or Service:
- Review the available products and services on the Bounce Fitness website.
- Select one service to focus your marketing activity on, such as gym memberships or personal training sessions.
Reviewing Policies and Procedures:
- Familiarize yourself with Bounce Fitness's marketing policies and procedures to ensure compliance in your marketing activities.
Conducting Research:
- Investigate past and current marketing activities of Bounce Fitness to understand their effectiveness.
- Analyze market trends to determine if the company's marketing strategies align with current market conditions.
Creating an Action Plan:
- Develop a detailed action plan for your chosen marketing activity, listing at least six actionable steps.
- Specify who in the company is responsible for each action and the timeline for completion.
Seeking Approval:
- Draft a professional email to Kath Jones requesting approval for your action plan.
- Include a clear explanation of what you are seeking approval for, and sign off with your name.