Summary of "YouTube Shorts Algorithm — Explained!"
The video features Todd Sherman, YouTube Shorts Product Lead, explaining the YouTube Shorts Algorithm and addressing common creator questions about the platform’s features and best practices.
Key Technological Concepts and Features:
- Shorts Algorithm vs. Long-Form Algorithm: While both aim to deliver videos that users value and find satisfying, the Shorts Algorithm differs due to the format. Shorts viewers swipe through a feed, leading to different engagement metrics compared to long-form videos where users actively select videos to watch.
- View Counting in Shorts: Views are not counted simply by swiping past a video. YouTube’s definition of a view encodes user intent to watch, involving factors like explicit user action and watch time. This prevents inflated view counts from quick swipes and ensures views are meaningful for creators.
- Video Length: There is no ideal Shorts length. Creators should focus on telling their story effectively rather than targeting a specific duration. Shorts are capped at 60 seconds to differentiate from long-form content and avoid overlap with existing YouTube videos.
- Thumbnail Customization: Most Shorts views come from the feed where thumbnails are rarely seen, so YouTube limits Thumbnail Customization to selecting a frame from the video on mobile. This encourages creators to focus on content creation rather than extensive thumbnail design.
- Hashtags and Posting Time: Hashtags are optional but can be useful for associating content with events or topics. Posting time of day generally does not impact Shorts performance, except in cases where content freshness matters (e.g., news).
- Posting Frequency: There is no secret threshold for the number of Shorts posted daily to gain traction. Quality and learning from past videos are more important than quantity.
- Video Performance Dynamics: Shorts may initially receive exploratory views from a small audience, which can grow or taper off based on engagement. Views function more like impressions in a feed context, and creators should interpret performance accordingly.
- Reposting Strategy: Deleting and reposting the same Short repeatedly is discouraged as it may be flagged as spam. Instead, creators should improve content based on feedback and try again with new versions.
- Shorts vs. Long-Form Content: Shorts are not cannibalizing long-form videos but responding to viewer demand for short-form content. Both formats satisfy different viewer needs and can coexist, offering creators multiple avenues for expression.
- Lower Barrier to Entry: Shorts provide a lightweight, accessible way for new creators to start making content, with the potential to evolve into more crafted, longer videos.
- Feature Parity and Community Engagement: YouTube is working toward feature parity across platforms (e.g., thumbnail selection on desktop vs. mobile). New features like “reply with a Short” enhance community interaction, allowing creators to engage audiences directly through Shorts.
- Future Developments and AI: YouTube plans to introduce more interactivity and AI-powered tools to help creators improve content creation and engagement, though specific details were not disclosed.
Main Speakers/Sources:
- Todd Sherman – Product Lead for YouTube Shorts
- Creator Liaison (Host) – Interviewer and video presenter
Category
Technology
