Summary of "شرح دراسة جدوى كاملة مع مثال حقيقي | تعلم مجاناً"

Summary of Business-Specific Content from the Video

“شرح دراسة جدوى كاملة مع مثال حقيقي | تعلم مجاناً”

Overview

The video provides a comprehensive walkthrough of a real feasibility study for a flower and cake shop project currently under implementation. It highlights the importance of conducting feasibility studies before launching projects to avoid costly mistakes, manage risks, and ensure realistic planning. The study was conducted by Deepex, a UAE-based company specializing in feasibility studies and post-launch services.

Key Frameworks, Processes, and Playbooks

Feasibility Study Structure: The study is divided into three main groups:
1. Market Research: Executive summary, problem-solution analysis, market segmentation, SWOT analysis.
2. Technical Aspects: Competitor analysis, organizational structure, payment systems, suppliers, equipment, legal/licensing issues.
3. Financial Study: Pricing strategy, profit and loss statement, break-even analysis, cash flow, ROI, sales forecasting.
SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats. Used to view the project from multiple angles and prepare for growth and competition.
Market Segmentation & Target Audience Analysis: Tailored specifically to the project’s location (hospital visitors in this case). Helps in product development and marketing strategy.
Competitor Analysis: Differentiates between direct competitors (local, similar business) and indirect competitors (similar business in other locations). Identifies competitor strengths and weaknesses to find areas of competitive advantage.
Pricing Strategy: Emphasizes expert-led cost calculation to avoid underpricing. Focus on reaching break-even point and sustainable profitability.
Financial Modeling: Includes detailed Excel sheets for cash flow, monthly costs, salaries, operating expenses, and sales forecasts. Scenario planning: best case, average, and worst case to understand financial risks and outcomes.
Operational Planning: Organizational structure aligned with project needs (manager, florist, pastry chef, assistant). Employee salaries and hiring costs detailed with legal considerations (residency permits, contracts, insurance).
Technology and Payment Systems: Recommendations for financial management software and electronic payment gateways. Website strategy to collect customer data and enable targeted marketing.
Supplier Management: Specific supplier lists with contacts and pricing for raw materials and equipment. Example: vases for the flower shop.
Legal and Licensing: Guidance on appropriate licenses and contractual obligations. Clarifies misconceptions about residency permits and employment costs.

Key Metrics, KPIs, and Targets

Investment Cost Accuracy: Real example showed initial owner estimates were 6-7 times lower than the feasibility study’s findings.
Break-even Point: Calculated precisely to know daily/monthly sales needed to cover costs.
Return on Investment (ROI): ROI forecast over a 3-year period.
Profit and Loss Statement: Monthly and yearly profit/loss analysis.
Cash Flow: Monthly inflows and outflows detailed for operational and capital expenses.
Sales Forecasting: Based on shop size, location, and investment amount.
Employee Costing: Salaries and hiring costs aligned with project capital.

Concrete Examples and Recommendations

Case Study: Flower and Cake Shop
- Market located in a hospital.
- Detailed supplier list including pricing and contacts.
- Organizational roles defined.
- Payment and financial management software suggested.
- Seasonal impacts considered (e.g., flower seasonality).
- Legal requirements for licenses and residency permits explained.
Actionable Recommendations:
- Always conduct a feasibility study before starting a project, regardless of experience.
- Use feasibility studies to manage expectations, reduce risks, and plan finances accurately.
- Choose a reputable company with tailored services, not generic reports.
- Use scenario planning to prepare for different business outcomes.
- Protect your idea with NDAs when sharing with consultants or companies.
- Build a team; as a business owner, delegate specialized tasks.
- Invest money to make money—proper preparation requires upfront costs.
- Leverage digital tools for marketing and financial management.
- Seek initial free consultations to evaluate consultants’ credibility.

Business and Entrepreneurship Insights

Feasibility studies are foundational to realistic entrepreneurship.
A good feasibility study goes beyond numbers: it addresses market, technical, legal, and operational dimensions.
Proper planning facilitates scaling and launching subsequent projects.
Trust and credibility in partners and consultants are critical.
The study and business plan are distinct:
- The feasibility study guides whether to proceed.
- The business plan guides how to execute.

Presenters and Sources

The episode is presented by an experienced feasibility study expert (unnamed).
The feasibility study company featured is Deepex, a UAE-based firm specializing in feasibility studies, branding, and implementation plans.
The project owner granted permission to share the study details.

In summary, the video serves as a detailed guide on how to conduct and utilize feasibility studies effectively for new business ventures, illustrated through a real-world example, emphasizing thorough market research, operational planning, financial modeling, and risk management as pillars for business success.