Summary of "Top 7 SEO Tips for Ecommerce Sites"
The video presents the top 7 SEO tips for Ecommerce sites by Lexi and Farah from Shopify. They stress the importance of optimizing store traffic and rankings by focusing on website structure, product pages, keywords selection, alt text in images, blog content, avoiding duplicate content, and ensuring mobile optimization. Additional tips include checking out Oberlo’s resources, using Shopify Compass for SEO training, and maintaining customer engagement.
Methodology
- Focus on website structure through breadcrumb navigation and clean URLs
- Optimize product pages with unique and creative descriptions
- Conduct keyword research to target high search volume and high intent keywords
- Use alt text in images for SEO benefits
- Write engaging and share-worthy blog content
- Avoid duplicate content by creating unique product descriptions
- Ensure mobile optimization for a better user experience
Speakers
- Lexi and Farah from Shopify
