The video presents the top 7 SEO tips for Ecommerce sites by Lexi and Farah from Shopify. They stress the importance of optimizing store traffic and rankings by focusing on website structure, product pages, keywords selection, alt text in images, blog content, avoiding duplicate content, and ensuring mobile optimization. Additional tips include checking out Oberlo's resources, using Shopify Compass for SEO training, and maintaining customer engagement.
### Methodology
- Focus on website structure through breadcrumb navigation and clean URLs
- Optimize product pages with unique and creative descriptions
- Conduct keyword research to target high search volume and high intent keywords
- Use alt text in images for SEO benefits
- Write engaging and share-worthy blog content
- Avoid duplicate content by creating unique product descriptions
- Ensure mobile optimization for a better user experience
### Speakers
- Lexi and Farah from Shopify
Notable Quotes
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03:32
— « Website structure is key. Having a properly structured website can be the difference between not only ranking on the search results but also increasing the chance of a purchase.", " »
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05:27
— « Optimize your product pages. Product descriptions and product pages are truly a vital part to your Shopify store's success.", " »
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07:19
— « In-depth keyword research will help you start with a strong keyword foundation that will make or break your ecommerce SEO efforts."] »