Summary of "Как сделать AI-инфлюенсера для брендов и реальных продуктов?"

Как сделать AI-инфлюенсера для брендов и реальных продуктов?

The video titled “Как сделать AI-инфлюенсера для брендов и реальных продуктов?” provides a comprehensive tutorial and analysis on creating AI influencers from scratch to promote brands and real products. The main focus is on the technological workflow, tools, and practical tips for building, animating, and using AI-generated influencer characters effectively.

Key Technological Concepts and Product Features

AI Influencer Creation Trend AI influencers are emerging as a cost-effective alternative to traditional bloggers due to the high expense and unpredictability of influencer marketing. The market favors unique, captivating AI characters rather than simple digital faces.
Use of GPT Agents for Character Design A custom-trained GPT agent guides the creation of the AI influencer’s persona by asking detailed questions about the character’s species (human, mythical creature, animal), gender, age, ethnicity, and visual style. The agent generates a detailed prompt in Russian and English for image creation.
Image Generation with Nano Banana Pro
- Nano Banana Pro is used to generate high-quality AI images at 2K resolution, optimized for Instagram (aspect ratio 9:16).
- Multiple image options are created, and the best one is selected for further use.
- A second GPT agent is trained to generate detailed prompts for creating atmospheric and realistic scenes/environments around the character (e.g., gym, cityscape, forest).
Scene and Aesthetic Creation Scenes are generated by feeding the AI influencer image and environment prompts into Nano Banana Pro. This process allows for versatile and realistic backgrounds that enhance the influencer’s appeal and credibility.
Animation with Cllink Motion Control
- Cllink Motion Control animates the AI influencer by transferring motion from a reference video to the AI character.
- Professional mode ensures accurate orientation and natural movement.
- The method supports lip-sync and gesture animation for promotional videos.
- Examples include walking, gesturing, and product interaction animations.
Product Advertising Use Case The AI influencer advertises real products (e.g., UGG boots, clothing) with natural gestures and contextual backgrounds. Emphasis is placed on using high-quality reference videos or self-shot footage to maintain authenticity. Voice replacement and consistent location settings help maintain credibility.
Community and Learning Resources
- The video promotes the Synx AI platform, an aggregator of top AI tools, available as a web version and Telegram bot.
- A Syntax course on AI influencer creation is announced, hosted by Anastasia Romanova and Maxim Gustarev, with free masterclasses and ongoing community engagement via the Syntax Family blog.
- Viewers are encouraged to join contests and giveaways for subscriptions to Synx AI.

Guides and Tutorials Provided

Step-by-step walkthrough on creating an AI influencer character using GPT agents.
How to generate and select images with Nano Banana Pro.
Creating detailed scene prompts for realistic environments.
Animating AI influencers using Cllink Motion Control with video references.
Tips for integrating AI influencers into product advertising campaigns.
Instructions on accessing and using Synx AI tools and promotional discounts.

Main Speakers / Sources

Victor — the main presenter and AI influencer creator
Iguana — the AI influencer character and co-host
Sergey Belyak — contributor to GPT agent creation
Anastasia Romanova and Maxim Gustarev — hosts of the Syntax AI course

Overall, the video serves as a practical guide and motivational resource for marketers, creators, and brands interested in leveraging AI influencers to promote products with advanced AI tools and workflows.