Summary of Cómo crecer en Spotify orgánicamente

Main Strategies for Organic Growth on Spotify:

• Regular Music Releases:
  • Release music consistently (ideally every 6 to 8 weeks) to enhance visibility in Spotify's algorithm and Playlists.
• Optimize Artist Profile:
  • Claim and verify your Spotify profile to customize it, making it appealing to potential listeners and industry professionals.
• Utilize Social Media:
  • Engage with followers on social media platforms (e.g., Instagram, TikTok) to promote music naturally, rather than just announcing releases.
• Leverage Playlists:
  • Aim to get songs featured on Playlists, including independent curators' Playlists, to increase exposure and listener engagement.
• Collaborate with Other Artists:
  • Participate in collaborations to tap into shared audiences, which can amplify reach and visibility on Spotify.

Additional Tip:

• Focus on Music Quality:
  • Ensure that all music released is of high quality, well-recorded, mixed, and mastered to compete effectively with top artists.

Presenters/Sources:

• Ana Luisa Patiño, representing her record label aimed at independent artists.

Notable Quotes

— 00:10 — « The path is always full of temptations, false shortcuts and promises of instant growth. »

— 01:18 — « Being an influencer and inflating numbers on social media and even on YouTube won't help much when it comes down to it, which is getting real people to listen to your songs. »

— 02:28 — « Spotify's algorithm favors consistency and regularity in releases. »

— 03:10 — « Your Spotify profile is the first point of contact between you and your potential listeners. »

— 04:17 — « Having your song on a Playlist will help expose your music to more and more listeners. »

Category

Business and Finance

Video