Summary of "my answer to "how do you acquire backlinks that boost seo rankings""
Summary: How to Acquire Backlinks that Boost SEO Rankings
This video provides a practical, step-by-step framework for business owners and marketers on acquiring effective backlinks through guest posting to improve SEO rankings.
Key Frameworks and Processes
Guest Posting Strategy
- Write SEO-optimized articles (guest posts) on relevant external websites.
- Each article includes contextual backlinks with targeted keywords linking to specific service pages on your own site.
- Example: An article about “family law” on another site links back to the client’s “family law” service page using the keyword phrase “family lawyer in Oahu.”
SEO Optimization of Guest Posts
- Use tools like Surfer SEO to optimize content by analyzing keyword usage and relevance.
- Ensure guest posts rank for related keywords to boost the linked page’s authority and rankings.
Evaluating Potential Websites for Backlinks
- Use SEO tools like SEMrush to analyze potential backlink sources.
- Key metrics to assess:
- Website traffic: Prefer sites with consistent and growing organic traffic.
- Number of backlinks: High backlink counts are positive but must be paired with good traffic.
- Keyword relevance: The site should rank for keywords relevant to your niche/product.
- Avoid sites with zero or highly fluctuating traffic, even if they have many backlinks.
Outreach Process
- Find contact information on target websites.
- Reach out with proposals for guest posts.
- For scaling outreach, consider outsourcing or using services.
Key Metrics and KPIs
- Traffic Consistency: A good backlink source shows steady or upward organic traffic trends (e.g., 75,000 backlinks with increasing traffic).
- Backlink Quantity: High backlink count is good but must correlate with strong traffic.
- Keyword Ranking: Target sites ranking for relevant keywords improve the SEO value of the backlink.
Concrete Examples
- Poor Backlink Source: A site with 10,000 backlinks but zero organic traffic and no keyword rankings is ineffective.
- Good Backlink Source: A site like glassupbubbly.com with 75,000 backlinks, rising traffic, and ranking for relevant keywords (e.g., “champagne”) is ideal for backlinks if you sell related products.
Actionable Recommendations
- Focus on guest posting on websites that have:
- Relevant keyword rankings.
- Consistent and growing organic traffic.
- Optimize guest posts with SEO tools before submission.
- Use SEMrush or similar tools to vet backlink sources.
- Conduct personalized outreach or use third-party services for bulk outreach.
Presenters / Sources
The video is presented by an SEO consultant/business owner specializing in backlink acquisition and SEO strategies for clients.
This summary emphasizes actionable SEO backlink acquisition strategies centered on guest posting, site evaluation, content optimization, and outreach, aimed at improving website rankings and organic visibility.
Category
Business