Summary of How to Write a Perfect YouTube Title That GETS CLICKS!!!

Main Ideas and Tips:

• Avoid Insider Language
  • Use simple, beginner-friendly language in titles.
  • Aim for clarity; if the audience is confused, they are less likely to click.
  • Key Phrases:
    • "If you confuse, you lose."
    • Target a fifth-grade reading level for accessibility.
• Shorter is Better (with a Disclaimer)
  • While long titles can still perform well, prioritize key phrases at the beginning.
  • Attention spans are short; lead with engaging content.
  • Be mindful of title length to avoid truncation on platforms.
• Understand Viewer’s Intention
  • Avoid clickbait; ensure the title accurately reflects the video content.
  • Use the "chocolate covered carrot" analogy: deliver what viewers want (views) while providing what they need (quality content).
• Utilize Practical Tools
  • Leverage data and software to analyze successful titles.
  • Use tools like VidIQ to check subscriber counts and view ratios.
  • Employ Headline Analyzer from CoSchedule to evaluate and improve title effectiveness.
• Write Multiple Titles
  • Brainstorm several title options rather than settling on the first one.
  • Seek feedback from others, especially those outside your niche, to refine your titles.

Bonus Tip:

Reverse the Process: Write your title before creating your video content. This approach ensures that the video aligns with the title's promise, potentially increasing viewer engagement.

Featured Speakers/Sources:

• Noel Mult (Think Media)
• Sean (Think Media)
• Alejandra Reyes (Marketer, mentioned for the "chocolate covered carrot" method)
• VidIQ (software for YouTube analytics)
• CoSchedule (Headline Analyzer tool)

This summary encapsulates the strategies and tools suggested in the video to enhance YouTube title effectiveness and increase click-through rates.

Notable Quotes

— 01:30 — « If you confuse, you lose. »

— 01:32 — « You want to shoot for a fifth grade reading level. »

— 03:30 — « The chocolate covered carrot is realizing what the viewers intent is and what they actually want. »

— 04:10 — « If you follow all of these steps in this video it is going to help your titles and it's going to help you get more views. »

— 06:46 — « We actually recommend that you write your title first before shooting your video. »

Category

Educational

Video