The video discusses how the speaker hacked Reddit to build a million-dollar business by understanding the importance of attention and leveraging it to attract users and convert them into customers. The speaker initially failed to gain traction with his business idea but then realized the significance of attention in building a successful business. By studying successful businesses and their use of free channels like Reddit, YouTube, and Instagram, the speaker learned how to generate attention and convert it into users. The methodology presented in the video includes identifying where the target audience hangs out, creating engaging content without spamming, and converting attention into an email list to own the audience. The speaker faced challenges with Reddit moderators but found ways to work around the rules and ultimately built a successful business with a large email subscriber list. The key takeaway is the importance of hacking attention to build a successful business.
### Methodology
- Identify where the target audience hangs out.
- Create engaging content without spamming.
- Convert attention into an email list to own the audience.
### Speakers
- The speaker in the video
Notable Quotes
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03:35
— « oh what the f sorry dude your post Breaks the Rules of This subreddit how stupid deleted gone all my hopes and dreams ruined by some mod on a power trip
»
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05:39
— « I hacked the system one simple piece of content and now I have thousands of eyeballs on my product
»
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08:28
— « if I didn't focus on that then I wouldn't be here today I'd still be building things and hoping that people would magically show up »