Summary of "Aula 4 - TORNE-SE UM ESPECIALISTA EM I.A.: SUA JORNADA AO VIVO"
Main Ideas and Concepts
1. Introduction to the AI MBA Program (Exame + Sampol Partnership)
- Exame is a major Brazilian business media platform with over 20 million monthly users.
- Sampol is a top-ranked business school with 400+ courses and global recognition.
- Together, they offer a comprehensive AI MBA focused on training professionals to be leaders in AI.
- The program includes online, hybrid, and in-person formats.
- The goal is to prepare students to be relevant, confident, and capable of transforming businesses with AI.
2. Importance of Artificial Intelligence in the Current Market
- AI is no longer a differential but essential for career relevance.
- The future of work requires both technical AI skills and soft skills like leadership, resilience, and emotional intelligence.
- The World Economic Forum predicts:
- 9 million jobs will be lost due to AI.
- 11 million new jobs will emerge, creating a net positive of 2 million jobs.
- Mastery of AI tools and understanding business needs is crucial to stay competitive.
3. Two Worlds of AI
- World One: Classical AI (Prediction of Numbers)
- AI based on algorithms predicting numerical outcomes (e.g., spam detection, credit scoring, delivery time prediction).
- This AI has been in use for 3-4 decades and generates significant business value.
- Examples: iFood’s delivery prediction, Maersk’s shipping container overbooking.
- World Two: Generative AI (Prediction of Text, Images, Audio, Video)
- Newer AI (~2 years old) focused on generating content (e.g., ChatGPT, image generators).
- The MBA teaches both worlds, with a focus on generative AI tools for productivity and innovation.
4. AI Tools Demonstrated
- HeyJen/Regen: AI video generation tool that creates avatars and videos from text and images, including voice cloning.
- Numeros AI: AI integration within Excel/Google Sheets for sentiment analysis and automated responses.
- Lovable.dev: No-code platform to create apps and tools (e.g., ROI calculators) rapidly.
- GPT Maker: Tool to create AI-powered chatbots and voice assistants, including WhatsApp integration.
- Mini Chat: Automation tool for Instagram and other social media to handle DMs and comments.
- Suno AI: AI music generator used for marketing campaigns.
- Perplexity AI: Research-focused AI that finds real sources and evidence rather than generating new content.
- Advoga AI, Jus Brasil AI: Legal AI tools calibrated for Brazilian law to assist in contracts, due diligence, compliance.
- 11 Labs: Voice cloning and text-to-speech AI used to create personalized AI voices.
5. AI and Business Applications
- AI can be used in all business areas: marketing, finance, HR, operations, IT.
- AI tools enhance productivity by automating repetitive tasks and enabling focus on strategic work.
- AI enables new business models and services, including personalized customer engagement and marketing automation.
- AI assists in legal compliance, contract review, and due diligence.
- Integration of multiple AI tools is necessary to solve complex business problems effectively.
6. Learning Methodology and MBA Structure
- The MBA includes 400+ hours of content, combining theory and practical projects.
- Modules include:
- Diagnosis of AI opportunities in business.
- Planning and execution of AI projects with agile methodologies.
- Data strategies and AI governance, including KPI monitoring.
- Implementation and continuous improvement of AI solutions (MVPs, data architecture).
- A transversal "Toolbox" module providing curated AI tools and tutorials.
- Live sessions every 15 days for interaction, networking, and mentorship.
- In-person immersion every 3 months for hands-on experience and networking.
- Dual certification: AI MBA + Leadership and Management MBA.
- Access to exclusive content, community, and business networking.
7. Career and Market Insights
- AI expertise significantly reduces unemployment risk and increases employability and salary.
- Many students have transitioned into AI leadership roles (e.g., Chief AI Officers).
- The MBA is designed for people without programming backgrounds; no coding required.
- AI democratizes technology access, enabling non-technical professionals to leverage AI.
- The program encourages focusing on AI tools relevant to one’s business or career path rather than mastering everything.
8. Ethics, Legal, and Risks
- Intellectual property laws around AI-generated content are evolving.
- AI-generated content belongs to the user if paid for; otherwise, it may belong to the tool provider.
- Using AI to
Category
Educational
