Summary of "New EDDM Tools Coming Soon: Easy Ad Videos + 9x12 Ad Marketplace | Community Updates"
The video presents updates and new tools related to Every Door Direct Mail (EDDM) marketing, focusing on community building, advertising tools, and collaborative marketplaces for local advertising agencies using the 9x12 postcard format.
Main Financial Strategies, Market Analyses, and Business Trends:
- Community Collaboration in Local Advertising: Emphasizes the value of building a network among local 9x12 postcard advertising businesses across different geographic areas to share referrals, reduce competition friction, and support each other.
- Affordable Local Advertising: Highlights the ongoing trend of using affordable, high-exposure advertising methods like 9x12 postcards for local businesses, targeting specific neighborhoods or counties.
- Leveraging Technology and AI for Ad Creation: Plans to incorporate AI-driven video ad creation tools to help advertisers easily generate engaging social media content from their static ads, recognizing the growing importance of social media engagement.
- Monetization Through Marketplaces: Proposes a marketplace for 9x12 ad templates where designers can sell their Canva-based ad templates to other local advertisers, creating an additional revenue stream and fostering resource sharing within the community.
Methodologies / Step-by-Step Guides:
- Using the 9x12 Local Spotlight Map (OurSpotlight.com):
- Submit your business and service areas to be featured on an interactive national map.
- Use the map to identify other local advertisers nearby for referrals and collaboration.
- Optionally upgrade to a premium profile to showcase your ad samples and blog content.
- Joining the EDDM School Community (eddmschool.com):
- Join free currently; paid membership starts August 1 with monthly or yearly plans.
- Access various EDDM tools like route planning, link tracking, and rapid slips.
- Engage with a tight-knit community for support, Q&A, and networking.
- Easy Ad Videos (easyadvideos.com - upcoming):
- AI-powered tool to convert static 9x12 ads into vertical video ads for social media.
- Potential tiered pricing based on video credits or minutes.
- Helps advertisers increase engagement through dynamic content.
- 9x12 Ads Marketplace (9x12ads.net - upcoming):
- A platform for sharing and selling Canva-based 9x12 ad templates among local advertisers.
- Buyers can filter ads by industry (e.g., roofing, landscaping) and size, then purchase templates for quick customization.
- Sellers earn revenue from template sales, with the platform taking a small commission (~10%).
- Intended to support those who want professional designs without hiring custom designers.
Business Trends:
- Increasing focus on community-driven platforms for local advertising to foster collaboration and referrals rather than pure competition.
- Use of AI and automation to streamline ad creation and social media marketing.
- Development of marketplaces for creative assets tailored to niche advertising formats.
- Offering subscription and lifetime membership models for access to marketing tools and communities.
Presenter / Source:
The video is presented by an individual involved with the EDDM School community and 9x12 advertising methods, who references Mitch TBO and his 9x12 method and community as key influences and collaborators. The presenter is actively developing new tools and communities to support local advertisers using EDDM and 9x12 postcards.
Category
Business and Finance
