Summary of "Comment Commencer le DROPSHIPPING sur Shopify En 2025 - FORMATION GRATUITE à Suivre de A à Z"
How to Start Dropshipping on Shopify in 2025 – Free Step-by-Step Training
Overview & Business Context
Dropshipping is a low-barrier, highly accessible e-commerce business model ideal for beginners, students, or side hustlers. Its key advantage is that you don’t need to hold inventory; the supplier ships directly to customers.
Given the evolving nature of platforms, up-to-date training is essential. This 2025 video training covers the entire process, including:
- Product research
- Supplier selection
- Store creation
- Payment setup
- Ad creation (Facebook & TikTok)
- Performance analysis
Product Research & Market Selection Framework
Common Mistake
Trying to sell products nobody else sells — often a sign the product doesn’t work.
Recommended Approach
- Select niches with proven demand: mainstream, passionate audiences with sufficient purchasing power.
- Differentiate by market (e.g., untapped geographies like Italy, Mexico, South Africa) or positioning (premium vs. low-cost).
- Use existing brand positioning as inspiration (e.g., Skims, Sephora).
Criteria for a Good Niche
- Large audience
- Passionate customers
- High purchasing power → higher margins
Examples
- Women’s slimming bodysuits
- Sportswear
- Magnetic eyelashes
- Yoga clothing
- Jewelry (especially personalized/customized)
Product Discovery Tools & Methods
Method 1: TikTok Creative Center
- Analyze top-performing TikTok ads by country, likes, and engagement.
- Identify trending products and niches (e.g., retro spotlights, slimming bodysuits).
- Watch ad creatives to understand messaging and pain points.
Method 2: Copyify Tool
- Tracks estimated sales and traffic of Shopify stores.
- Helps validate product-market fit by showing real sales data.
- Reduces guesswork and discouragement by focusing on proven products.
Method 3: Topsop & Pipi Ads
- Identify trending products and ads on Facebook and TikTok.
- Analyze competitor shops, creatives, and influencer campaigns.
- Example: Jewelry brand leveraging unique packaging and influencer marketing for Valentine’s Day.
Supplier Sourcing
- Use platforms like Zendrop for quick supplier discovery and integration.
Company Setup & Legal Compliance
- Creating a micro-enterprise (auto-entrepreneur) is essential for compliance, payment processing (Stripe), and legal operation.
- Tax exemption options are available for entrepreneurs under 25 in certain areas.
- Use services like LegalPlace for company registration, domiciliation, and support.
- Separate personal and business finances by opening a dedicated business bank account.
Shopify Store Creation & Optimization Playbook
- Shopify is the primary platform, offering templates and easy setup.
Key Store Elements
- Professional, trustworthy design inspired by successful competitors.
- Clear product titles, images, and descriptions.
- Highlight benefits, usage instructions, and shipping timelines.
- Use trust signals: reviews, refund guarantees, FAQs.
- Feature bundles and upsells (e.g., Smart Bundle app).
- Mobile-first design is critical since most traffic comes from phones.
Recommended Tools & Apps
- Copyify: Store/product analysis
- Smart Bundle: Marketing offers
- Lookx: Customer reviews with reply feature
- DSR: Order management & supplier sourcing
- Lunaachat: Real-time chatbot for customer inquiries
Additional Tips
- Use paraphrasing tools (e.g., ChatGPT) to avoid copyright issues when replicating competitor content.
- Use Canva to customize visuals and branding.
Marketing & Customer Acquisition Framework
Advertising Channels
- TikTok Ads
- Facebook Ads
- Snapchat
- Google Ads
Ad Creation Strategy
- Follow the AIDA framework: Hook → Problem → Offer → Call to Action.
- Use short videos (10–12 seconds max).
- Create natural, engaging voiceovers using tools like Eleven Labs.
- Use trending music to increase engagement on TikTok.
- Always direct traffic to product pages to reduce bounce rate.
Ad Campaign Setup
- Install TikTok Pixel and set up event tracking (add to cart, purchase).
- Set up Facebook Ads Manager with manual sales campaigns.
- Use Campaign Budget Optimization (CBO) with initial test budgets (~€50).
- Duplicate ad sets with different interests for audience testing.
Targeting Tips
- Focus on demographic and interest-based targeting (e.g., women 18–25 for fashion).
- Schedule ads to run during high engagement times to optimize budget.
Creative Tips
- Use influencer-style personas for ad accounts to reduce ad fatigue.
- Keep text simple and natural; avoid emojis on Facebook ads.
- Use UGC (user-generated content) videos and testimonials for social proof.
Performance Analysis & Scaling
- Use tools like Copyify and TikTok/Facebook analytics to monitor traffic, sales, and ad performance.
- Focus on creatives and ad sets that perform best; reallocate budget accordingly.
- Continuously optimize store elements based on customer feedback and conversion data.
Case Studies & Examples
- Magnetic eyelashes store with €100k+ monthly revenue.
- Slimming bodysuits generating consistent sales across multiple countries.
- Jewelry brand leveraging influencer marketing for Valentine’s Day with packaging differentiation.
- Yoga clothing niche with sustained growth and multiple videos showing engagement.
- Successful ad creatives with 50,000+ likes translating into sales.
Actionable Recommendations
- Start with proven niches and products validated by data (TikTok Creative Center, Copyify).
- Register your business legally before launching to avoid payment issues.
- Build a professional, trust-building Shopify store modeled on best-in-class competitors.
- Create compelling, short-form video ads using AIDA and leverage voiceover tools.
- Set up tracking pixels and run CBO campaigns with diversified ad sets.
- Use recommended Shopify apps to increase conversion and automate customer service.
- Continuously analyze data and iterate on products, creatives, and targeting.
Presenters / Sources
- Marcus Laurence – Main presenter and dropshipping coach.
- Enzo – Marketing and ads specialist demonstrating TikTok and Facebook ad creation.
- Partners and students (e.g., Arthur and Enzo’s team) who have generated significant revenue using these methods.
This summary distills a detailed step-by-step dropshipping business playbook for 2025 on Shopify, emphasizing practical frameworks, tools, and marketing tactics to launch and scale an e-commerce store successfully.
Category
Business
