Summary of SDP on Digital Marketing Day 1

Summary of "SDP on Digital Marketing Day 1"

Main Ideas and Concepts:

• Introduction to the Student Development Program (SDP):
  • The program focuses on Digital Marketing and is organized by XLR in collaboration with various educational institutions.
  • The aim is to equip students with essential Digital Marketing skills to enhance their career prospects.
• Overview of XLR:
  • XLR has over 11 years of experience in training students and professionals in various fields, including data science, machine learning, and cybersecurity.
  • They have trained around 500,000 students and have partnerships with numerous academic institutions and industry bodies.
• Importance of Digital Marketing:
  • Digital Marketing is essential for businesses to reach their target audience effectively through online channels.
  • The program will cover current and emerging trends in Digital Marketing, including tools and platforms used for marketing.
• Guest Speakers:
  • Several dignitaries from various colleges shared their insights on the significance of Digital Marketing and the opportunities it presents for students.
• Learning Management System (LMS):
  • The LMS will be used for accessing course materials, session recordings, and attendance marking.
  • Students are required to register on the LMS to participate effectively in the program.
• Canva Introduction:
  • The session included a practical introduction to Canva, an online design tool that allows users to create various visual content such as logos, presentations, and social media posts.
  • Key features of Canva were demonstrated, including how to create and customize designs using templates.

Methodology and Instructions:

• Registration and Attendance:
  • Students must register on the LMS to gain access to course materials and attendance links.
  • Attendance will be monitored, with a requirement of 60% attendance to receive a certificate of participation.
• Using Canva:
  • Sign up and log in to Canva using a personal email.
  • Explore templates for logos, presentations, and social media posts.
  • Customize designs by editing text, changing colors, and adding images.
  • Download designs in various formats (PNG, JPG, PDF).

Key Topics Covered:

• Digital Marketing Fundamentals:
  • Overview of Digital Marketing tools and strategies.
  • Importance of understanding consumer behavior and market research.
• Practical Canva Skills:
  • Creating logos and presentations.
  • Designing Instagram posts and marketing materials.

Speakers:

• Nia (Host and Organizer from XLR)
• Dr. V. Shar Patnayak (Principal of Baha College of Engineering)
• Professor Vidya Mohar (Principal of S.D. Vispute College of Science, Commerce, and Management)
• Miss Vijay Bharati (Placement Officer at Eleni College of Engineering and Technology)
• Dr. Smitha S. SRI (Associate Professor at GVM's Gopal Goind Roy College of Commerce and Economics)
• Dr. Suna Mahavi (Assistant Professor at IMDA BTI Vidyapeeth University)
• Mr. B. Pradip Kumar (Digital Marketing Specialist and Trainer)
• Amar (Team Leader from TDM Department)

This session laid the foundation for understanding Digital Marketing and provided practical skills that students can apply in their careers.

Notable Quotes

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Category

Educational

Video