Summary of Low Conversion? Use This Landing Page Structure
Main Financial Strategies and Business Trends:
- Conversion Optimization: The importance of improving landing page design and structure to increase conversion rates.
- Value Proposition: Emphasizing emotional and rational appeals to attract potential customers.
- Social Proof: Utilizing testimonials and user feedback to build trust and credibility.
- Visual Engagement: Highlighting the significance of visuals over text to capture attention and convey product value effectively.
Step-by-Step Guide to Landing Page Structure:
- Hero Block:
- Heading: Communicates the Value Proposition (emotional appeal).
- Product Description: Explains how the product delivers value (rational appeal).
- Visual: Use engaging images, videos, or GIFs to showcase the product.
- Call to Action Button: Clear next steps for users (e.g., "Start Free Trial").
- Social Proof: Quick testimonials or metrics to establish trust.
- Problem Agitation:
- Identify current solutions (e.g., competitors) and highlight their shortcomings.
- Describe how these issues affect the user's daily life to create urgency.
- Product Explanation:
- Outline how the product works and its key features.
- Combine rational features with emotional benefits to maintain engagement.
- Social Proof Section:
- Present testimonials and endorsements that align with the previous blocks to reinforce credibility.
- Pricing:
- Offer clear pricing plans, including upsell options for higher-budget customers.
- Consider alternative pricing models (e.g., lifetime deals).
- FAQ Section:
- Address tough questions that potential customers may have about the product.
- Final Call to Action:
- Repeat the call to action at the bottom of the page to encourage conversion.
Common Mistakes to Avoid:
- Lack of visuals and engaging design.
- Insufficient Social Proof.
- Neglecting to personalize the tone and voice of the landing page.
- Poor design choices that detract from user experience.
Tools and Resources:
The presenter mentions using tools like Mark Generator for quick landing page structure creation and landing page audits for feedback.
Presenters or Sources:
The video is presented by "them Fel."
Notable Quotes
— 00:03 — « Bad news but your landing page sucks and you know it. »
— 11:14 — « If you do a bad job here, nothing else will work because people will just think, 'Oh, it's garbage, it's not worth my time or my money.' »
— 11:45 — « You start a storytelling with a customer, with an audience, and the best way to do that is to highlight what is wrong in their life right now that needs to be fixed. »
— 16:48 — « When someone says, 'Oh, you have a problem,' do you think that's a problem? Yes, I think that's a problem. Do you want to solve it? That's a way better pitch. »
— 31:03 — « Share your why and be sincere. »
Category
Business and Finance