Summary of "The art of negotiation: Six must-have strategies | LBS"

The video titled "The art of negotiation: Six must-have strategies" from LBS discusses the importance of influence and persuasion in negotiations. The presenter emphasizes the need to influence people to commit to a course of action rather than just comply. The six principles of influence, based on Robert Cialdini's work, include reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Examples and studies are provided to demonstrate how these principles work in various scenarios.

Key Points

Principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity
strategies to prevent negative effects of influence principles
Understanding motivations and biases in decision-making
Importance of critical thinking and awareness in negotiation
Utilizing relationships, framing information, and non-verbal cues in persuasion
Impact of scarcity on decision-making and perceived value
Building rapport through small gestures like buying coffee or doing favors