Summary of Are you following God or the algorithm? A must-hear convo for Christian entrepreneurs | EP 60

Summary of Key Themes and Strategies

The video addresses the tension Christian entrepreneurs face between following God's calling and obsessing over social media algorithms to grow their online business. It emphasizes maintaining a God-centered approach while navigating digital marketing and brand building.

Main Financial and Business Strategies / Market Analyses

Balancing God’s Calling vs. Algorithm Obsession
Entrepreneurs often get caught up in chasing growth metrics (followers, engagement) driven by social media algorithms. The speaker encourages prioritizing obedience to God’s mission over algorithmic success, trusting God to bring the right audience at the right time.
Stewardship of Followers
Whether you have 10 followers or a million, God entrusts you with the people who follow you. The focus should be on stewarding and impacting those followers well, rather than obsessing over numbers or status.
Understanding audience psychology
Success on social media involves understanding the emotions, interests, and behaviors of your target audience. This insight helps create content that resonates and engages effectively.
The Three E’s of content strategy
To work with the algorithm and make an impact, content should focus on one of three approaches:
- Educate: Provide valuable, informative content related to your industry and God’s calling.
- Encourage: Inspire and uplift your audience through faith-centered messaging.
- Entertain: Engage your audience with enjoyable and relatable content that still aligns with your mission.
Heartset Over Mindset
The speaker stresses the importance of the heart’s position behind content creation—showing up consistently out of obedience to God, not for fame or financial gain.

Step-by-Step Guide to Leaning Into God Over the Algorithm

Be Obedient
Follow God’s calling faithfully, even when it requires effort and persistence.
Be Consistent
Show up regularly with content that aligns with your mission; avoid one-off efforts.
Don’t Care What People Think
Focus on pleasing God rather than seeking approval from others; this builds confidence and boldness.
Understand Your Audience’s Psychology
Learn why your audience engages with social media and what content they prefer.
Create Content That Educates, Encourages, or Entertains
Use the three E’s framework to craft impactful posts that serve your audience’s needs.
Trust God With Growth
Accept that God will give you the number of followers you can handle and steward them well.
Set Healthy Boundaries
Avoid making social media an idol; manage your time and mental health to prevent burnout.

Additional Business Insights

Entrepreneurship is framed as leadership and service, not self-promotion.
Growth and financial success follow naturally when your heart is aligned with God’s purpose.
Building confidence and clarity in content creation comes through obedience, consistency, and focusing on God’s approval.
The speaker offers a coaching community ("Burnout-Free Biz") for Christian women entrepreneurs focused on Christ-centered, burnout-free social media marketing strategies.
One-on-one coaching is also available for men seeking clarity and systemization of marketing efforts.

Presenters / Sources

The video is presented by a Christian entrepreneur and coach (name not explicitly stated in the subtitles) who hosts a podcast episode titled "Are you following God or the algorithm?? A must-hear convo for Christian entrepreneurs | EP 60."

In essence, the video encourages Christian entrepreneurs to prioritize obedience to God and stewardship of their audience over chasing algorithm-driven growth, while providing practical content strategies rooted in understanding audience psychology and the three E’s: educate, encourage, and entertain.

Notable Quotes

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