Summary of "Full Facebook Ads Creative Strategy (Whiteboard)"

Full Facebook Ads Creative Strategy (Whiteboard)

This video provides a detailed, actionable framework for building and scaling Facebook ad creatives under the current “Andromeda” algorithm update. The focus is on sustainable creative production and maximizing return on ad spend (ROAS).

Key Frameworks and Processes

Creative Volume Rule of Thumb

For every $10,000 spent in ads per month, create 1 new ad creative per week.
Examples:
- $100K/month = 10 new ads per week
- $500K/month = 50 new ads per week
This ensures enough “shots on goal” to combat creative fatigue and sustain ad account performance.

Creative Attribution & Analysis

Use incremental attribution for new customers to identify top-performing creatives.
Avoid relying solely on 7-day click or 1-day view metrics, as they can overestimate performance.
Incremental + new customer attribution provides a clearer picture of net new purchasers driven by ads.

Creative Concept Stacking

Identify a core winning concept (e.g., “UGC in car”) from top ads.
Create dozens of distinct variations of this concept rather than minor tweaks of the same ad.
Variations should maintain the core concept but differ substantially in execution.
This replaces old methods of simply cutting multiple versions of one piece of content.

Creative Flywheel for Discovering New Concepts

Continuously research competitors’ ads using tools like Facebook Ads Library, Magic Brief, or Motion.
Select promising new concepts and create 4-6+ variations.
Upload these ads into prospecting CBO campaigns.
Wait 7-14 days, then evaluate performance using incremental new customer attribution.
Iterate by creating new versions of the best-performing concepts.
Repeat this cycle regularly (every 14-21 days or as creative production allows).
Over time, build a portfolio of multiple successful creative concepts (concept #1, #2, #3, etc.).

Budget Allocation Across Concepts

Unlike old-school Facebook where one concept dominated spend, new Facebook allocates budget across multiple concepts.
Example budget splits might be:
- 20% on concept #1
- 60% on concept #2
- 10% on concept #3
- Smaller percentages on others
Each concept can have different ROAS (e.g., 4x, 3x, 5x, 10x), but all contribute to overall scale.
Avoid over-reliance on a single concept that can’t scale beyond a small budget share.

Scaling Successful Concepts

Once a concept proves successful, focus on creating as many new iterations as possible weekly.
Continuous creative production drives sustained growth and prevents performance plateaus.
Each concept represents a content pillar; maintain and grow all pillars that meet KPIs and spend thresholds.

Key Metrics & KPIs

Ad Spend to Creative Ratio: 1 new creative per $10K ad spend per week.
Performance Measurement: Incremental attribution for new customers (not just engagement or last-click).
ROAS Examples: Concept ROAS can vary widely (e.g., 3x to 10x), and budget should be allocated accordingly.
Creative Testing Cycle: 7-14 days per test batch before evaluating and iterating.

Actionable Recommendations

Build a high volume of diverse creatives tied to proven concepts rather than minor variations of a single ad.
Use incremental new customer attribution to identify true winners.
Maintain a creative flywheel: competitor research → concept creation → testing → analysis → iteration.
Allocate budget across multiple concepts to target different audience segments and maximize overall ROAS.
Scale by continuously producing new iterations of winning concepts weekly.
Avoid creative fatigue by having enough “shots on goal” relative to spend.
Use prospecting CBO campaigns for new creative tests.

Examples & Case Studies

Example core concept: “UGC in car” — a user-generated content style filmed inside a car.
Budget allocation scenario with multiple concepts having different ROAS and spend percentages.
Reference to large brands running hundreds of successful creative concepts daily.

Presenters / Source

The video presenter is an experienced Facebook Ads strategist (name not provided).
References Facebook’s Andromeda update and ad platform changes.
Mentions an additional in-depth 2026 strategy video for further learning.

This framework empowers advertisers to systematize creative production, leverage data-driven attribution, and optimize budget allocation to scale Facebook Ads effectively under current algorithm constraints.