Summary of Reward-It Loyalty Systems - How It Works
Summary
The video discusses the Reward-It Loyalty System, emphasizing its effectiveness for various retail sectors, particularly butchers, delis, cafes, and fashion and beauty stores. The key points include:
Main Financial Strategies and Business Trends:
- Local Shopping Trend: There is a growing preference for local shopping, particularly for fresh and locally produced food, which is leading to an increase in new customers for local Retailers.
- Customer Attraction and Retention: The loyalty system is designed to attract new customers and retain them, thereby boosting sales and improving customer loyalty.
Methodology/Step-by-Step Guide:
- Choose a Loyalty Scheme: For instance, offer customers five points for every one pound spent, with each point redeemable for one pence off future purchases.
- Design Loyalty Cards: Collaborate to create visually appealing printed Loyalty Cards that feature your branding. You can either produce the artwork yourself or use their design services.
- Incorporate Scanning Technology: The cards will have a QR code or barcode for easy scanning using a tablet or smartphone equipped with a scanner app.
- Manage Transactions: Use the app to scan Loyalty Cards, add or remove points, complete transactions, and check card balances.
- Monitor Transactions Live: Access real-time transaction data across multiple stores, manage Loyalty Cards, and replace lost cards.
- Analyze Data: Generate reports on card usage to identify patterns and trends.
- Automated Customer Engagement: Set up an automatic welcome email for new registrants and send personalized offers, such as birthday promotions.
Conclusion:
The video encourages Retailers to take advantage of changing buyer trends by implementing a loyalty system to enhance sales.
Presenters/Sources:
- Reward-It Loyalty Systems
Notable Quotes
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Category
Business and Finance