Summary of "Как получить тысячи клиентов за копейки в 2025!"
Summary of Video: "Как получить тысячи клиентов за копейки в 2025!"
This video presents a detailed guide on how to leverage Pinterest as an underutilized, highly cost-effective traffic source to generate thousands of targeted leads for businesses, especially in Russia and the CIS, where Pinterest advertising is not commonly used or paid ads are restricted. The presenter demonstrates real case studies, explains Pinterest’s unique advantages, and provides a step-by-step methodology for setting up and scaling lead generation campaigns using Pinterest combined with artificial intelligence tools.
Main Financial Strategies and Business Trends:
- Pinterest as a Traffic Source:
- Pinterest provides extremely low cost per lead (CPL), up to 40 times cheaper than other platforms like Instagram or Yandex.Direct.
- Pinterest’s audience is highly purchase-oriented (85% of users are shoppers), much higher than Facebook (39%) or Instagram (29%).
- Content on Pinterest has a long lifespan (up to 365 days), unlike Instagram (7 days) or TikTok (3 days), leading to cumulative growth in traffic.
- Pinterest ranks second in return on investment (ROI) among social platforms, just after LinkedIn.
- The platform is growing rapidly with 553 million active users and 23% year-on-year growth.
- Case Studies:
- Construction company: Planned 30 leads from Pinterest, received 617 leads with only 3,800 rubles spent on ads and 2,000 rubles on salary. Cost per lead was 9 rubles, cost per qualified lead 109 rubles.
- Furniture manufacturing company: Ran Pinterest for 2 months, achieved 917 impressions, 826 site visits, and a 30% conversion rate, demonstrating the cumulative effect of Pinterest marketing.
- Use of Artificial Intelligence:
- AI tools are used for niche research, target audience analysis, keyword generation, content creation, and SEO optimization.
- AI assists in generating Pinterest board topics, pin titles, descriptions, and images to maximize engagement and SEO reach.
- AI helps create conversion bridges such as blog articles or landing pages linked from pins to warm up leads before sales.
Step-by-Step Guide / Methodology to Use Pinterest for Lead Generation:
- Prepare and Set Up Pinterest Account:
- Register on Pinterest using Google or other accounts.
- Convert the account to a Business Account for access to analytics and ad management.
- Choose the correct company name and username optimized for SEO and easy discoverability.
- Specify country/region and business goals (e.g., increase sales, leads, traffic).
- Verify your website domain on Pinterest by adding an HTML tag.
- Upload a professional profile photo or company logo.
- Fill out a detailed SEO-optimized profile description using AI-generated prompts.
- Create SEO-Optimized Boards:
- Create 10-15 topic boards relevant to your niche.
- Use AI to research and generate board names and descriptions with strong SEO keywords.
- Fill each board’s description with keyword-rich content to improve search visibility.
- Find Ideas for High-Converting Pins:
- Use Pinterest Trends and manual search to analyze popular content and keywords.
- Consider seasonality and insights from other platforms like Reddit.
- Use AI to generate popular pin topics and titles based on keyword research.
- Create pin images using design tools like Canva or AI image generators (e.g., Midjourney).
- Generate SEO-optimized pin descriptions and hashtags with AI prompts.
- Create and Publish Pins:
- Upload the designed pin image.
- Add the AI-generated SEO description and hashtags.
- Assign the pin to the appropriate board.
- Publish pins regularly (3-5 pins per day recommended).
- Build a Conversion Bridge:
- Avoid sending cold traffic directly to Telegram or sales pages.
- Use intermediate content like blog articles, landing pages, or useful resources to warm up leads.
- Create these intermediate contents using AI-generated articles based on pin topics.
- Link pins to these intermediate pages to increase engagement and conversions.
- Automation and Scaling (Briefly Mentioned):
- Build a team or use digital assistants (AI) to automate content creation and lead generation.
- Scale campaigns by increasing the number of pins and boards.
- Continuously analyze analytics and optimize campaigns for better ROI.
Additional Insights:
- The presenter emphasizes the importance of precise target audience definition for creating highly relevant offers.
- SEO optimization at every step (profile, boards, pins) is critical to maximize organic reach.
- Pinterest’s unique algorithm and long content lifespan create a cumulative effect, meaning results improve over time with consistent effort.
- The video provides system prompts and templates for AI tools to simplify and accelerate the entire process.
- The presenter offers additional videos on advanced automation and AI team-building for ongoing lead generation.
Presenters / Sources:
The video is presented by D
Category
Business and Finance
