Summary of The Art of Logo Design | Off Book | PBS Digital Studios
A logo is an extension of identity and should be visually appealing and draw people in.
Logos have historical roots in representing individuals, ideas, and products.
Logo design has evolved with commerce, industry, and technology, becoming more modern and economical.
A great logo is memorable, appropriate to the brand, and simple enough to work in various sizes and contexts.
Logo design is a creative process that requires simplicity, appropriateness, and memorability.
The process of logo design involves iterating ideas and refining them to create a visually appealing and meaningful logo.
A timeless logo, like Coca-Cola's script, can transcend time and remain contemporary.
Redesigning a logo should only be considered if necessary, as a recognizable logo is valuable.
A logo should express the most important aspect of a brand or entity.
The key to successful logo design is simplicity, quality drawing, and being interesting.
Creators/Contributors
- Various designers and artists in the field of logo design.
Notable Quotes
— 01:13 — « Logos increased exponentially as commerce increased, industry increased, as technology increased and there was more and more competition. Logos have gone from being very Victorian looking to very modern looking, meaning theyre more economical. »
— 01:49 — « A great logo is memorable, its appropriate to the brand, and its simple so it can work everywhere and look the same in every situation. »
— 02:51 — « When a design fulfills these parameters with time it will build equity and will build recognition and were looking for something that will look fresh for a long time. »
— 04:33 — « Logo design should be timeless. »
Category
Art and Creativity