Summary
The video discusses strategies for lead generation, SEO, and content for creatives to succeed online. Key points include understanding the customer's journey, creating relevant content based on keywords, and utilizing SEO techniques to improve online visibility. The importance of addressing various phases of the customer's awareness level, targeting different keyword clusters, and optimizing website content for search engines is emphasized. Real-life examples, such as the journey of a photographer's potential client, are provided to illustrate the methodology discussed in the video. The speakers emphasize the significance of understanding the target audience, addressing objections, creating keyword-rich content, utilizing visual assets for Google ranking, and converting website traffic into clients through effective sales processes.
**Speakers:**
- Juel Kim
- Joel Kim
Notable Quotes
— 03:08 — « are probably going to struggle on", ["180] but I know it's very important", ["262] so you want to make sure that the words you're using are the same words they're using because if »
— 38:55 — « look for problems that your clients have right now and write content that answers that.", "look for problems that your clients have right now and write content that answers that."], [" »
— 42:03 — « remember if you're asking people to give you their hard-earned dollars they want to know what they're getting for that.", "remember if you're asking people to give you their hard-earned dollars they want to know what they're getting for that."], [" »
— 52:04 — « how relevant is it now that you can be found on the for you page or discover page on Instagram and Tik Tok and other places.", "how relevant is it now that you can be found on the for you page or discover page on Instagram and Tik Tok and other places."], [" »
— 56:56 — « you have to actually do the sales process to convert that and get a client.", "you have to actually do the sales process to convert that and get a client."], [" »